A couple of weeks ago, Bob Garlick, host of Business Book Talk (poking through below), contacted me to schedule an interview about our book ‘How to Launch a Brand.’ With Bob sitting in Vancouver and myself in Los Angeles, I was immediately taken by surprise as there was no script that he shared with me, no canned answers to prep, no warmup chatter and no edits were made to our conversation.
The result is an honest and stimulating conversation between two individuals with a keen interest in design, branding and entrepreneurship, which I’d like to share with you. Below audio not only gives you a peek into our book, but also covers topics such as misconceptions of branding, brand strategy, how brands need to be different than 15 years ago and how to connect with your customers through branding:
(Can’t see above audio player in your E-Mail? Please listen to the audio via our site)
Now that I crossed the bridge by posting audio (how adventurous), I might as well share a quick video in which I further define ‘brand’ specifically for startups, filmed at a mentoring session (how advantageous) at the Founder Institute in San Diego two weeks ago.