When the City of Santa Monica asked me to speak on a small television show helping startups shape their ventures, I immediately agreed. We have been working with the city for 6 consecutive years, and I see them as an extraordinary group of innovative people running a city nothing short of amazing; of course I would show support.
Being on the show was tons of fun, or perhaps thrilling is a better word, mainly because it was a big experiment (a ‘pilot’), and I was part of getting it through Episode #1. Yes, I was a guinea pig, no doubt about it. The dream of television being a place of perfection, endless cuts and edits to make it just perfect were quickly replaced that day by a single take, no rehearsal, no presenter notes, yet a live audience and a few cameras pointing towards me.
Did it make for my best speech ever? Absolutely not.
Is this short video a great way for startups to learn about how not to screw up their branding? Absolutely.
TAGS: Brand Atmosphere, Brand Identity Design, Brand Strategy, Branding, City of Santa Monica, CityNet, concept to code, Fabian Geyrhalter, Favrit, Gary Carter, How to launch a brand, Naming, Silicon Beach, startups