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Tales Of Startup Branding Mishaps – From One “Business Rockstar” To The Other

“The other,” that’ll be you, if you dare to care.

I had the pleasure of sitting down with Mark Lack in the swanky Business Rockstars studios in Burbank last week for an informal chat about the biggest mistakes founders make when naming their business.

We also talk about the meaning of colors and how much it does (and does not) matter to startup brand identities and I share the top branding mistake to avoid when in pre-launch mode.

The only thing that stands between you and the video at this point is the bravery to click on the very imposing, and very business rockstar-y image of yours truly:


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