Hitting The Mark

Hitting The Mark

Conversations with founders and investors about the intersection of brand clarity and startup success

with your host, brand strategist and author Fabian Geyrhalter

Ep014 – Sam Mazzeo, Co-Founder, Wilkmazz

Strategic Clarity + Verbal Clarity

Fabian chats with Sam Mazzeo who runs a law office in San Diego together with his partner that they built into a brand that goes against the grain. His firm's...

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Ep013 – Chris Kerr, Chief Investment Officer, New Crop Capital

Strategic Clarity + Verbal Clarity

Fabian talks with Chris Kerr, Chief Investment Officer at New Crop Capital, as we go Beyond Meat (yes, that was a brand hint). This show was recorded on May 3rd,...

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Ep012 – Ben Kneppers, Co-Founder, Bureo

Strategic Clarity + Verbal Clarity

Fabian is on the line with Ben Kneppers in São Paulo for what must be one of the most inspiring episodes to date. Ben is a co-founder of Bureo, an emerging...

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Ep011 – Mark Wallace, Co-Founder, Parlor Skis

Strategic Clarity + Verbal Clarity + Visual Clarity

In this episode, Fabian is joined by Mark Wallace, Co-Founder of Parlor, a custom ski brand from New England that is taking the art of customization and personalization to new...

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Ep010 – Frank Demmler, Angel Investor

Strategic Clarity + Verbal Clarity

Fabian talks with Frank Demmler, who Inc Magazine dubbed Pittsburgh's 'startup whisperer.' We discuss how branding can set the direction for a B2B brand and how vintage inspired clothing brand...

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Ep009 – Raissa & Joyce de Haas, Co-Founders, Double Dutch

Strategic Clarity + Verbal Clarity + Visual Clarity

On this episode, Fabian talks with 26-year old Dutch identical twins Raissa and Joyce de Haas, who have built Double Dutch, a London-based brand of award-winning premium mixers that sold...

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Ep008 – Colin Szopa, Founder, Plankk Studio

Strategic Clarity + Verbal Clarity

Fabian sits down with Colin Szopa, Founder of Plankk Studio, an on-demand streaming service that lets fitness enthusiasts sweat it out with on the go workouts alongside their favorite fitness influencers....

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Ep007 – Eddie Geller, Founder, Tinybeans

Strategic Clarity + Verbal Clarity

Fabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child's lives. We dive...

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Ep006 – Mark Thomann, Founder, Dormitus Brands

Strategic Clarity + Verbal Clarity + Visual Clarity

Fabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes Cingular Wireless, Brim Coffee, Aiwa, and as of late, the...

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Ep005 – Maxwell Cohen, Founder, Peel Away Labs

Strategic Clarity + Verbal Clarity

Fabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare...

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