Hitting The Mark

Fabian
Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success.

FEATURING

EP096 – Patterns: Suze Dowling, Co-Founder & Chief Business Officer

Strategic Clarity

Suze Dowling is the Co-Founder of Gin Lane, where she helped launch over 50 D2C challenger brands like Harry’s, Hims, and Sweetgreen. She closed shop and the same founding team...

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EP095 – Staff: Charlie Weisman, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a...

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EP094 – Cadence: Steph Hon, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Steph Hon is the Founder and CEO of Cadence, the product innovation brand that brought you the modular collection of magnetic, sustainable, TSA-compliant, and leakproof Capsules that lets you store...

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EP093 – ShopWorn: Larry Birnbaum, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Larry Birnbaum is the Co-Founder and CEO of ShopWorn, the e-commerce platform for customers who want to be the first to own authentic, unused luxury products while doing good for...

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EP092 – Noshi (For Kids): Tomo Delaney-Lethbridge, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Tomo Delaney, despite coming from a family of advertising, decided very early on that he wanted to work for Vogue, which he subsequently did and he spent his entire career...

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EP091 – Better & Better: Vladimir Vukicevic, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Vladimir Vukicevic founded Meural and Rockethub, both companies that have been successfully acquired. Now with his third startup, he joined 2,000+ toothpaste brands in the marketplace.   To an outsider,...

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EP090 – Parachute: Ariel Kaye, Founder & CEO

Strategic Clarity + Verbal Clarity

Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned...

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EP089 – Dutch (and formerly Hims): Joe Spector, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter...

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EP088 – Three Wishes: Margaret & Ian Wishingrad, Co-Founders

Strategic Clarity + Verbal Clarity + Visual Clarity

Margaret and Ian Wishingrad come from the advertising industry and took a plunge into the food business. Three Wishes is their brand of better-for-you cereal that wants to be liked...

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EP087 – East Fork: Alex Matisse, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists...

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