Vimmia

Fashion house Bordeaux approached FINIEN for the market introduction of a chic women's active wear line that would bridge and combine great fashion details and styling with high tech performance. Plans to develop strategic partnerships with high-end fitness venues and luxury resorts & spas were part of the positioning foundation. This meant FINIEN’s brand strategy needed to intrinsically appeal to both its female consumers and potential sales partners.

Finien Vimmia logotype

Naming

The apparel line's name Vimmia combines the latin-derived word vim ("life force") with mia to empower the active women with a name that is easy to say, remember and automatically comes with the vim and vigor the brand and its users both stand for. FINIEN also set out to name the active wear line’s new high-tech luxe fabric called Movvu, implying the obvious, while easy to adapt, it also has a technical sound and feel to it.

Identity

Vimmia’s identity design was crafted for flexible use and immediate recognition. A strong orange-infused red circle brings vibrancy to the mark, while also working well in reflectors on the garments. A horizontal logotype treatment adds to the brand versatility and embodies the same symmetric concept as the mark and the design of the actual clothing line.

Finien Vimmia Identity
Finien Vimmia Application

Finien Vimmia Touch Points

Brand Atmosphere Touch Points

Extending the Vimmia brand to other consumer materials proved to be an important aspect of this brand launch. One of the most noticeable touch points for a clothing retailer is the product hang tag. FINIEN ensured that the energy and vibrancy of the brand came across through usage of patterns and gradient details in the recognizable FINIEN pantone color.

Digital Design

Being used as the launch vehicle during an announcement on CBS, the Vimmia website was designed with women on the move in mind. The mobile-first website was crafted for ease of use by the target audience while enabling the client to easily update the site within established design and brand parameters, allowing for fast and independent online brand growth.

Finien Vimmia Digital Design
Finien Vimmia Digital Design

"Fabian Geyrhalter [Principal, FINIEN] and his team conceptualized and created smart, sexy, and versatile branding for the launch of our Vimmia line. They understood exactly what we envisioned, brand-wise, entering the high-end women's active wear market, and were integral to helping shape and position Vimmia among the top, fashion-forward active wear lines in the marketplace. Every asset they created was intrinsic to culminating the brand experience we sought to emotionally resonate with women looking for a line of clothing to complement their active, healthy, and stylish lifestyles."

Kim Harlan

Sales & Marketing Manager,
Bordeaux

UPDATES

We will be adding more case studies. Please sign up to stay informed.

GET IN TOUCH

Are you interested in working with us to develop your new brand? Please complete our form and we’ll set up a time to talk!

Contact us

Yesimo

Valoran USA, a digital commerce and logistics company, sought the services of FINIEN to help launch an online marketplace with international reach. Targeting the Latin American market first and reaching out to a global audience from there meant FINIEN was tasked with creating a brand that would have universal appeal. Ultimately, the brand would need to communicate quality, trust, security, and ease-of-use.

Finien Yesimo logotype

Naming

The Yesimo name is derived from a combination of the word "yes" in three languages: English, Spanish, and Latin. Easy to pronounce, remember, and spell, the name communicates positive emotion almost instantaneously to a wide audience.

Identity

Yesimo sought a distinct and highly identifiable mark to represent their brand as secure, trustworthy, and customer-centric. The "Y" in Yesimo is cleverly revealed at the meeting of the 3 corners of this three dimensional cube alluding to the shipping and retail nature of the business.

Finien Yesimo Identity

Finien Yesimo Digital Design

Digital Design

As an international online retailer, a simple and easy-to-use interface was one of the top priorities in the digital design phase. Shipping, language, and currency selection drop-downs allow a broad demographic to navigate and use the site to ship anywhere around the world, while Yesimo's distinctive color scheme enhances the friendly and secure look-and-feel of the website.

Finien Yesimo Digital Design

"It's a pleasure to endorse Fabian and the entire team at FINIEN. With the almost impossible task of creating an easy-to-remember, global brand name, and URL, in a short period of time, FINIEN delivered not just one, but 4 great names -- in their first attempt! In addition, we were very happy with the visual representation of our chosen brand name and the web design. FINIEN makes the process fun, easy, and they deliver on time. We look forward to working with them again!"

Rocky Hansler

President, Yesimo

UPDATES

We will be adding more case studies. Please sign up to stay informed.

GET IN TOUCH

Are you interested in working with us to develop your new brand? Please complete our form and we’ll set up a time to talk!

Contact us

Martian Ranch & Vineyard

Martian approached FINIEN with nothing but a name, backed by an exceptional vineyard location and talented wine maker. FINIEN created the brand as it launched into the saturated California wine market in midst of an economic downturn.

Identity

The brand identity was based on an existing serif typeface, yet re-drawn by hand to lend an authentic, organic, and other-worldly feel to it. The deep red wine tone seemed especially fitting as the name itself recalls the red planet.

Finien Martian logotype

Finien Martian Touch Point

Brand Atmosphere Touch Points

In the design of the label series and various other brand materials, FINIEN focused on the relationship that revolves around the consumer sharing a bottle of wine with others. This relationship is represented visually by the whimsical image of the bottle on the front labels, while once the consumer starts spending more time with the wine (and friends), an illustration of a full glass becomes the highlighted element. The ochre brand color was chosen to stand out on the crowded shelves.

Digital Design

The digital strategy was twofold, educate and inform the consumer about the Martian brand while moving product online. A biodynamics section, which was also built out as an app, allows consumers to learn about daily biodynamic changes, while receiving updates on special ‘Fruit Days’. A section that quickly turned into a fan favorite, while introducing audiences unaware of the Martian brand. The brand mascot, a 'martian' character, appears as an insider's secret on several touch points, from the wine cork to the website, where visitors might catch this whimsical character sharing semi-wisdoms, if they are patient.

Finien Martian Digital Design
Finien Martian Digital Design

“FINIEN's creativity and attention to detail are invaluable to the success of our winery. From brand identity through design their service is unparalleled.”

Michael Roth

Winemaker, Martian Ranch & Vineyard

UPDATES

We will be adding more case studies. Please sign up to stay informed.

GET IN TOUCH

Are you interested in working with us to develop your new brand? Please complete our form and we’ll set up a time to talk!

Contact us