Jackery Brand Strategy
Jackery hired us for a Resonaid™ brand strategy workshop in Silicon Valley. As we defined the values, personality, and analyzed long-term plans, we ended up diving deeper into the emotions of the target audience. The biggest epiphany translated into a tagline and advertising concept that is now being used nationally. It hones in a target group that is seeking Jackery to 'empower their lives on the go.' It sure empowered the brand story, marketing, and subsequent growth. "What a difference a day makes," to quote Her Majesty Dinah Washington.