Case Study: Yesimo
Valoran USA, a digital commerce and logistics company, sought the services of FINIEN to help launch an online marketplace with international reach. Targeting the Latin American market first and reaching out to a global audience from there meant FINIEN was tasked with creating a brand that would have universal appeal. Ultimately, the brand would need to communicate quality, trust, security, and ease-of-use.
The Yesimo name is derived from a combination of the word “yes” in three languages: English, Spanish, and Latin. Easy to pronounce, remember, and spell, the name communicates positive emotion almost instantaneously to a wide audience.
Yesimo sought a distinct and highly identifiable mark to represent their brand as secure, trustworthy, and customer-centric. The “Y” in Yesimo is cleverly revealed at the meeting of the 3 corners of this three dimensional cube alluding to the shipping and retail nature of the business.
As an international online retailer, a simple and easy-to-use interface was one of the top priorities in the digital design phase. Shipping, language, and currency selection drop-downs allow a broad demographic to navigate and use the site to ship anywhere around the world, while Yesimo’s distinctive color scheme enhances the friendly and secure look-and-feel of the website.