Striders Naming

This San Diego-based startup set out to create a unique entertainment experience, combining great tasting, casual dining, classic cocktails, craft beers, and a unique high-end Las Vegas-style Turf club lounge. The name Striders was crafted to hint at the horse racing portion while making it easy to refer to as a location in conversation. It further evokes the casual club lounge with a sense of motion and urgency, while lending itself to a scalable brand concept.