The brand is built on affordability and joy. And it is a B-Corp. How Charles and his partners started the French company, got their first product into trendsetting store Collette, and are now taking the US by storm is what Charles and I talk about. And all things branding, of course!

The post EP129 – IZIPIZI: Charles Brun, Co-Founder first appeared on FINIEN.

Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company’s recent re-brand.

The post EP127 – Archer: Eugene Kang, CEO & Founder first appeared on FINIEN.

In this episode, we revisit her launch of Ritual a decade ago—while she was pregnant—driven by her inability to find a supplement brand she could trust. We explore how her company challenged industry norms, treats customers as “Chief Health Officers,” leverages branding to fuel growth, and why a well-crafted brand image only matters when matched by flawless execution.

The post EP122 – Ritual: Katerina Schneider, Founder & CEO first appeared on FINIEN.

↠ why brand strategy is crucial for ROI
↠ how to conduct effective brand workshops
↠ common mistakes to avoid during rebranding
↠ how brand clarity directly impacts digital campaigns
↠ real-world examples
↠ using AI for branding
↠ actionable tips for standing out from competitors

The post How Strong Branding Fuels Digital Marketing Success first appeared on FINIEN.

When I prepared for the show, I saw that his company, B-Sides, had just announced that their brand design had fallen a bit flat with consumers and that they were about to rethink it all. So here I was about to jump on a call to talk branding with Yousuf, and then that bombshell.

Needless to say, this episode has more of a brand workshop vibe to it, and I personally really enjoyed thinking through the brand on the fly and hearing Yousuf’s very smart and insightful takes on consumers, packaging, and branding.

The post EP120 – B-SIDES: Yousuf Ahmed, Founder first appeared on FINIEN.

Jen and I talk about how today’s wine consumer has changed, going through a big pivot, the challenges of being a degree separated from the end consumer, how her brand is about embodying the idea of fun, and the power of building a brand from within an organization.

The post EP119 – Une Femme: Jen Pelka, Co-Founder & CEO first appeared on FINIEN.

In this episode, we discuss the power of storytelling, the importance of giving customers a sense of ownership, and the smart move of repositioning something mundane into something attractive. This is a conversation not centered around wood, but around brand, with wood at its core.

The post EP117 – Cambium: Ben Christensen, CEO/Founder first appeared on FINIEN.

It was a trip to India and a cancer diagnosis that led to her launching her startup Spring & Mulberry, a line of date-sweetened chocolate bars. After having Jeni Britton of Floura on the last episode, this is part 2 of another serendipitous series where I have two highly accomplished female founders of innovative health food brands on the show back-to-back.

This episode is filled with insights from Kathryn’s brand-building journey – from working at Unilever on building the Ragu Pasta Sauce brand, to driving brand growth at Veuve Cliquot to launching her own brand in a very poetic and decisive manner.

The post EP116 – Spring & Mulberry: Kathryn Shah, Co-Founder first appeared on FINIEN.

Today, we dive into a new chapter of Jeni’s entrepreneurial journey with Floura. Floura is a next-generation fiber company that currently offers fiber bars, which she calls Fruit Crush Bars, in multiple flavors.

As was the case in my previous conversation with Jeni, this episode is us nerding out on all things branding, from focus groups to customer perception, from deriving your brand DNA to naming to organic branding. At the same time, you learn about the power of fiber. A delightful and inspiring conversation you do not want to miss.

The post EP115 – Floura: Jeni Britton, Founder first appeared on FINIEN.

Product development started in the kitchen a year ago. Today, they’re in stores across New York City with e-commerce starting in December, and I can almost assure you that national distribution will follow shortly.

This is one of the very few super early-stage startup brands—BEZI has only been on the market for a few weeks—that I invited to this show. And very quickly, during this episode, you will understand why.

We talk about the power of design, data, photography, brand strategy, social media growth strategies, and so much in between. If you are a founder, a marketer, or someone working with brands, this is an episode not to be missed as it will leave you inspired and ready to push on all things ‘brand.’

The post EP113 – BEZI: Ilay Karateke, Co-Founder first appeared on FINIEN.