The story of the brand is amazing, filled with ups and downs, both of which happened when Chrissy Teigen created a viral moment for Le Prunier at a moment when they were low on stock and in midst of a re-brand. And that, my friends is entrepreneurship, and this is an episode not to miss!

The post EP132 – Le Prunier: Allison Taylor, Co-Founder first appeared on FINIEN.

In our conversation, we discuss the founders’ background in art history, their goal of allowing artists to stay in a flow state, why they started a series of text interviews on Instagram, and how they see branding as a vocabulary. A very creative conversation, one you should not miss.

The post EP131 – [untitled]: José Chayet & Dan Lilienthal, Co-Founders first appeared on FINIEN.

The brand is built on affordability and joy. And it is a B-Corp. How Charles and his partners started the French company, got their first product into trendsetting store Collette, and are now taking the US by storm is what Charles and I talk about. And all things branding, of course!

The post EP129 – IZIPIZI: Charles Brun, Co-Founder first appeared on FINIEN.

Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company’s recent re-brand.

The post EP127 – Archer: Eugene Kang, CEO & Founder first appeared on FINIEN.

In this episode, we revisit her launch of Ritual a decade ago—while she was pregnant—driven by her inability to find a supplement brand she could trust. We explore how her company challenged industry norms, treats customers as “Chief Health Officers,” leverages branding to fuel growth, and why a well-crafted brand image only matters when matched by flawless execution.

The post EP122 – Ritual: Katerina Schneider, Founder & CEO first appeared on FINIEN.

↠ why brand strategy is crucial for ROI
↠ how to conduct effective brand workshops
↠ common mistakes to avoid during rebranding
↠ how brand clarity directly impacts digital campaigns
↠ real-world examples
↠ using AI for branding
↠ actionable tips for standing out from competitors

The post How Strong Branding Fuels Digital Marketing Success first appeared on FINIEN.

When I prepared for the show, I saw that his company, B-Sides, had just announced that their brand design had fallen a bit flat with consumers and that they were about to rethink it all. So here I was about to jump on a call to talk branding with Yousuf, and then that bombshell.

Needless to say, this episode has more of a brand workshop vibe to it, and I personally really enjoyed thinking through the brand on the fly and hearing Yousuf’s very smart and insightful takes on consumers, packaging, and branding.

The post EP120 – B-SIDES: Yousuf Ahmed, Founder first appeared on FINIEN.

Jen and I talk about how today’s wine consumer has changed, going through a big pivot, the challenges of being a degree separated from the end consumer, how her brand is about embodying the idea of fun, and the power of building a brand from within an organization.

The post EP119 – Une Femme: Jen Pelka, Co-Founder & CEO first appeared on FINIEN.

In this episode, we discuss the power of storytelling, the importance of giving customers a sense of ownership, and the smart move of repositioning something mundane into something attractive. This is a conversation not centered around wood, but around brand, with wood at its core.

The post EP117 – Cambium: Ben Christensen, CEO/Founder first appeared on FINIEN.

It was a trip to India and a cancer diagnosis that led to her launching her startup Spring & Mulberry, a line of date-sweetened chocolate bars. After having Jeni Britton of Floura on the last episode, this is part 2 of another serendipitous series where I have two highly accomplished female founders of innovative health food brands on the show back-to-back.

This episode is filled with insights from Kathryn’s brand-building journey – from working at Unilever on building the Ragu Pasta Sauce brand, to driving brand growth at Veuve Cliquot to launching her own brand in a very poetic and decisive manner.

The post EP116 – Spring & Mulberry: Kathryn Shah, Co-Founder first appeared on FINIEN.