The brand is built on affordability and joy. And it is a B-Corp. How Charles and his partners started the French company, got their first product into trendsetting store Collette, and are now taking the US by storm is what Charles and I talk about. And all things branding, of course!

The post EP129 – IZIPIZI: Charles Brun, Co-Founder first appeared on FINIEN.

She tested her theory, and the market responded. Today, this bold move sees her at the helm of Linden Creek, a home staging and interior design franchise with over 20 locations nationwide and many more planned.

The post EP128 – Linden Creek: Alisa Sparks, Founder & CEO first appeared on FINIEN.

Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company’s recent re-brand.

The post EP127 – Archer: Eugene Kang, CEO & Founder first appeared on FINIEN.

In this episode, we delve into conscious capitalism, the reduce and regenerate model, and brand growth through community building. Throughout we talk about all things creative and brand, naturally.

The post EP126 – HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder first appeared on FINIEN.

What began in a Brooklyn apartment has grown into a nationally recognized brand with nine brick-and-mortar locations and consistent triple-digit growth year over year. This episode dives into some of our favorite topics: mastering customer-centric thinking and using empathy as a business strategy. Oh, and the name Frank Darling, of course.

The post EP125 – Frank Darling: Kegan Fisher, CEO & Co-Founder first appeared on FINIEN.

A LYMA Laser runs you $2,700, and the LYMA Laser Pro sets you back $6,000: a significant investment, and a challenging brand positioning to defend in a highly opaque industry.

This episode focuses on how Lucy and her team have created a new niche with significant success from both product and marketing perspectives.

The post EP124 – LYMA: Lucy Goff, Founder first appeared on FINIEN.

Michael and I delve into the business of building and expanding magnetic franchise brands: How to make a brand stick, how to attract operators, and ways in which to become part of a customer’s multiple life stages.

The post EP123 – Unleashed Brands: Michael Browning Jr., Founder & CEO first appeared on FINIEN.

In this episode, we revisit her launch of Ritual a decade ago—while she was pregnant—driven by her inability to find a supplement brand she could trust. We explore how her company challenged industry norms, treats customers as “Chief Health Officers,” leverages branding to fuel growth, and why a well-crafted brand image only matters when matched by flawless execution.

The post EP122 – Ritual: Katerina Schneider, Founder & CEO first appeared on FINIEN.

We talk about his childhood beach days in Fair Harbor, which inspired the brand’s name, how you can launch with as good as no funding, that you never own your brand – you only own your company, and how important it is to create guardrails once your brand grows up.

The post EP121 – Fair Harbor: Jake Danehy, Chairman & Co-Founder first appeared on FINIEN.

When I prepared for the show, I saw that his company, B-Sides, had just announced that their brand design had fallen a bit flat with consumers and that they were about to rethink it all. So here I was about to jump on a call to talk branding with Yousuf, and then that bombshell.

Needless to say, this episode has more of a brand workshop vibe to it, and I personally really enjoyed thinking through the brand on the fly and hearing Yousuf’s very smart and insightful takes on consumers, packaging, and branding.

The post EP120 – B-SIDES: Yousuf Ahmed, Founder first appeared on FINIEN.