Making a difference is what we do day-in and day-out by helping our clients become better, more purposeful, and empathetic brands. But the buck doesn’t stop there. Making a difference as a company is a corporate responsibility, regardless of size. Our small consultancy joined the 1% pledge in 2021 to be self-accountable, ensuring we give back at least 1% of our profit, time, and/or products.

Pledge 1% is an initiative by Salesforce CEO Marc Benioff (and a few others) to bake this integrated philanthropic model into startups from the beginning. It has caught on and we are proud to play our part. The accountability report below is not anything mandatory, it simply serves as a place for us to track our progress ensuring we are walking our talk while providing transparency to those who chose to work with us.

Our Accountability report


  • Unconditional 1-on-1 mentorship $8,662.50
  • Brand strategy scholarships $5,192.00
  • Stop AAPI Hate $1,000.00
  • Afghanaid $686.72
  • Doctors Without Borders, Haiti disaster relief $500.00
  • Denver shooting victims support $210.00
  • GoFundMe support $50.00
  • Total donations as of 10/01 $16,301.22