Hitting The Mark

Hitting The Mark

Conversations with founders and investors about the intersection of brand clarity and startup success

with your host, brand strategist and author Fabian Geyrhalter

EP032 – Shelly Sun, CEO & Founder, BrightStar Care

Strategic Clarity + Verbal Clarity

Shelly Sun created a company that assists the elderly with expert, compassionate, and personal home care. Her first location was launched in 2002.   Since then, she grew BrightStar Care...

Learn More

EP031 – Kate Torgersen, Founder & CEO of Milk Stork

Strategic Clarity + Verbal Clarity + Visual Clarity

Kate Torgersen is in the niche business of facilitating the overnight shipping of breast milk for business traveling mums, or "Mom Badassery" as she calls it. Kate's story of mom-led...

Learn More

EP030 – Erica & Jason Feucht, Co-Founders, Distilled Bath and Body (Pit Liquor)

Strategic Clarity + Verbal Clarity

In November of 2017, Erica Feucht, pregnant with her first child, started a natural vodka-and whiskey-based (!) deodorant line together with her husband Jason. The product is named Pit Liquor...

Learn More

EP029 – Lesley Eccles, Founder and CEO, Relish

Strategic Clarity + Verbal Clarity + Visual Clarity

To kick off 2020 I have an entrepreneur on Hitting The Mark who knows a thing or two about how to build a brand. From co-founding fantasy sports unicorn startup...

Learn More

EP028 – Jeni Britton Bauer, Founder & Chief Creative Officer, Jeni’s Splendid Ice Creams

Strategic Clarity + Verbal Clarity

Jeni Britton Bauer is the James Beard Award-Winning pioneer of the artisan ice cream movement. That is right, if you had small-batch ice cream as a culinary experience lately you...

Learn More

EP027 – Christina Stembel, Founder & CEO, Farmgirl Flowers

Strategic Clarity + Visual Clarity

You may know my next guest from the Capital One credit card ads that she is featured in, or you may be a customer and tribe-member who loves her brand...

Learn More

EP026 – Jordann Windschauer-Amatea, CEO & Founder, Base Culture

Strategic Clarity + Verbal Clarity + Visual Clarity

Jordann Windschauer-Amatea is the third consecutive 'mom entrepreneur' on this show who successfully conquered the food business. And she is another amazing inspiration to anyone who wants to move a...

Learn More

EP025 – Junea Rocha, Co-Founder & CMO, Brazi Bites

Strategic Clarity + Verbal Clarity + Visual Clarity

Junea Rocha, co-founded Brazi Bites. Since our last episode, we know it takes no culinary background to create a food product that sells like hotcakes, or in Junea's case, like...

Learn More

EP024 – 1 Year Anniversary Special

Strategic Clarity + Verbal Clarity + Visual Clarity

This episode can be seen as a ginormous tease for those who are new to the podcast. It is concise brand insight overload. And, it sums up the reason as...

Learn More

EP023 – Raquel Tavares, Founder & CEO, Fourth & Heart

Strategic Clarity + Verbal Clarity + Visual Clarity

Fabian sits down with Raquel Tavares, the founder and CEO of Fourth & Heart, an artisanal food brand based in Los Angeles, set on a mission to modernize ancient pantry...

Learn More