Hitting The Mark

Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Fabian

EP074 – Houseplant: Evan Goldberg & Michael Mohr, Co-Founders

Strategic Clarity + Verbal Clarity

Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products.   By unifying the words...

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EP073 – Intelligentsia: Doug Zell, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Doug Zell is the Founder of Intelligentsia Coffee, a brand that established itself as a leader in what came to be known as third-wave coffee.   Intelligentsia embodies a quest...

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EP072 – Savor Beauty: Angela Jia Kim, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Angela Jia Kim founded  Savor Beauty with a strong brand ethos inspired by a career as a concert pianist.   What caught my eye about Angela's brand was how she checks...

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EP071 – Breeze Airways (JetBlue, and others): David Neeleman, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue.   During the pandemic, he launched his latest airline brand,...

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EP070 – Drink Monday: Chris Boyd, Co-Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Chris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey.   The brand is only a year old and its...

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EP069 – Crossnet: Chris Meade, Co-Founder

Strategic Clarity + Verbal Clarity

Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball.  Today you can catch Crossnet on...

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EP068 – von Holzhausen: Vicki von Holzhausen, Founder

Strategic Clarity + Verbal Clarity

Vicki von Holzhausen utilizes her background as a designer for Audi and Mercedes to innovate on materials that are truly sustainable through her eponymous vegan leather bags and accessory brand....

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EP067 – Hint: Kara Goldin, Founder & CEO

Strategic Clarity + Verbal Clarity

Kara Goldin is the Founder and CEO of Hint, Inc, the brand synonymous with the leading unsweetened flavored water in the US, loved by millions.   Within minutes of listening...

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EP066 – Coolhaus: Natasha Case, CEO & Co-Founder

Strategic Clarity + Visual Clarity

Natasha Case founded Coolhaus with her then-girlfriend – now-wife – in 2009. Inspired by her architectural background and a drive to create the best ice cream sandwich available, the couple...

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EP065 – Swag.com: Jeremy Parker, Co-Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Jeremy Parker bought the url swag.com to disrupt the boring and outdated promotional products industry. Swag should stand for something new, and be bought differently, and it should be stuff...

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