Hitting The Mark

Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Fabian

EP083 – Schiit Audio: Jason Stoddard, Founder

Strategic Clarity + Verbal Clarity

Jason Stoddard founded an improbable made-in-the-US product company in the HI-FI space that is putting out high-quality, inexpensive units while innovating on many fronts. Fueled by the name Schiit his...

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EP082 – Foundersuite: Nathan Beckord, Founder & CEO

Strategic Clarity

Nathan Beckord founded Foundersuite, a brand that pretty much every founder heard of, used, or referenced.   Nathan and I discuss if infusing brand into early-stage startup pitch decks is...

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EP081 – LOOP Mission: Julie Poitras-Saulnier & David Côté, Co-Founders

Strategic Clarity + Verbal Clarity

David Coté and Julie Poitras-Saulnier run LOOP Mission which collaborates with major food industry actors to save perfectly good, but rejected products discarded before reaching grocery stores and transform them...

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EP080 – Thrive Market: Nick Green, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Nick Green is the Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all. Since launching in 2014, Thrive Market has...

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EP079 – Shit That I Knit: Christina (Fagan) Pardy, Founder & CEO

Strategic Clarity + Verbal Clarity

Christina (Fagan) Pardy founded Shit That I Knit, a brand of sustainable high-quality knit-wear that one would say besides its name – although the contrary is true – has become...

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EP078 – Good Good: Gardar Stefansson, CEO & Co-Founder

Strategic Clarity + Verbal Clarity

Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products.   To me, startups like Good Good are...

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EP077 – Bookshop.org: Andy Hunter, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Andy Hunter founded Bookshop.org with a mission to disrupt Amazon’s book sales and put them back into the hands of bookstores.   He sees his brand to be the MC...

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EP076 – Satisfy Running: Brice Partouche, Founder, CEO & Creative Director

Strategic Clarity + Verbal Clarity

Brice Partouche founded Satisfy, a performance fashion brand for runners to unlock the high.   He wouldn’t say it, but I can: Satisfy is quickly developing into a cult brand...

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EP075 – Thrillist: Adam Rich, Co-Founder

Strategic Clarity + Verbal Clarity

Adam Rich co-founded Thrillist by sending out an e-mail newsletter to 600 people about things to do in NYC. Well, as they say, the rest is history.   I talk...

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EP074 – Houseplant: Evan Goldberg & Michael Mohr, Co-Founders

Strategic Clarity + Verbal Clarity

Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products.   By unifying the words...

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