Hitting The Mark

Fabian
Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success.

FEATURING

EP112 – Rhone: Ben Checketts, Creative Director & Co-Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear brand inspired by the quality of Lululemon and the urge to craft a stand-out label for men.   The...

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EP111 – Uncle Matt’s Organic: Matt McLean, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Matt McLean ventured into the organic juice business 25 years ago with one goal: to fuel families with uncompromised nutrition. Today, Uncle Matt’s Organic produces the #1 bestselling organic orange...

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EP110 – Frich: Aleksandra Medina & Katrin Kaurov, Co-Founders

Strategic Clarity + Verbal Clarity + Visual Clarity

Aleksandra Medina and Katrin Kaurov co-founded Frich (which stands for 'F***ing rich'), a financial literacy app for Gen Z that breaks the money taboo and makes it a social topic....

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EP109 – Ozlo: Rockwell Shah, CEO & N.B. Patil, Co-Founder + CTO

Strategic Clarity + Verbal Clarity + Visual Clarity

Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder & CTO of Ozlo, an innovation startup in the sleep technology space.   All three of Ozlo’s...

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EP108 – Joan Nguyen: Co-Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding on-demand childcare for families and employers.   Bumo considers itself in the business of 'parent care'...

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EP107 – Bennett Maxwell: Dirty Dough, Founder & Chairman

Strategic Clarity + Verbal Clarity + Visual Clarity

Bennett Maxwell is the Founder and Chairman of Dirty Dough, one of the fastest-growing restaurant concepts in the US with 70 locations and another couple hundred in development.   In...

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EP106 – Michelle Penczak: Squared Away, CEO & Founder

Strategic Clarity + Verbal Clarity

Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year.   Squared Away...

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EP105 – Alex Ostroy: Ostroy, Co-Founder & Creative Director

Strategic Clarity + Verbal Clarity + Visual Clarity

Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite....

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EP104 – Omsom: Kim Pham, Co-Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Kim Pham is a first-generation Vietnamese-American, the daughter of refugees, and, together with her sister Vanessa, the Co-Founder of Omsom, the loud and proud Asian food brand of noodles and...

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EP103 – Thumbtack: Marco Zappacosta, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Marco Zappacosta built Thumbtack, the marketplace for home services, over the last 15 years. In 2021 Thumbtack had a $3.2 billion valuation and the highest number of professional listings, followed...

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