Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Featuring the founders of brands you know and brands you are excited to get to know:






EP098 – Cheddar Up: Nichole Montoya, Co-Founder & CEO
Nichole Montoya, together with a designer, co-founded Cheddar Up ten years ago. The platform helps over 100,000 groups and organizations collect payments and information to support and grow their communities....
Learn MoreEP097 – Popup: Matteo Grassi, Co-Founder
Matteo Grassi went from breakdancing in Italy to traveling with a circus across Australia, then overseeing 7 e-commerce brands and lately launching Popup, a no-code online store-building platform that provides...
Learn MoreEP096 – Patterns: Suze Dowling, Co-Founder & Chief Business Officer
Suze Dowling is the Co-Founder of Gin Lane, where she helped launch over 50 D2C challenger brands like Harry’s, Hims, and Sweetgreen. She closed shop and the same founding team...
Learn MoreEP095 – Staff: Charlie Weisman, Founder
Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a...
Learn MoreEP094 – Cadence: Steph Hon, Founder & CEO
Steph Hon is the Founder and CEO of Cadence, the product innovation brand that brought you the modular collection of magnetic, sustainable, TSA-compliant, and leakproof Capsules that lets you store...
Learn MoreEP093 – ShopWorn: Larry Birnbaum, Co-Founder & CEO
Larry Birnbaum is the Co-Founder and CEO of ShopWorn, the e-commerce platform for customers who want to be the first to own authentic, unused luxury products while doing good for...
Learn MoreEP092 – Noshi (For Kids): Tomo Delaney-Lethbridge, Founder & CEO
Tomo Delaney, despite coming from a family of advertising, decided very early on that he wanted to work for Vogue, which he subsequently did and he spent his entire career...
Learn MoreEP091 – Better & Better: Vladimir Vukicevic, Co-Founder & CEO
Vladimir Vukicevic founded Meural and Rockethub, both companies that have been successfully acquired. Now with his third startup, he joined 2,000+ toothpaste brands in the marketplace. To an outsider,...
Learn MoreEP090 – Parachute: Ariel Kaye, Founder & CEO
Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned...
Learn MoreEP089 – Dutch (and formerly Hims): Joe Spector, Founder & CEO
Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter...
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