Hitting The Mark

Fabian
Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success.

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EP103 – Thumbtack: Marco Zappacosta, Co-founder & CEO

Strategic Clarity + Verbal Clarity

Marco Zappacosta built Thumbtack, the marketplace for home services, over the last 15 years. In 2021 Thumbtack had a $3.2 billion valuation and the highest number of professional listings, followed...

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EP102 – Norwegian Wool: Michael Berkowitz, Founder & CEO

Strategic Clarity

Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in...

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EP101 – Toneoptic: Fabian Geyrhalter, Founder

Strategic Clarity

Hitting The Mark is back from its hiatus with guest host Kara Ebel interviewing Fabian Geyrhalter. We wanted to do something special for episode 101, and here we go!  ...

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EP100 – Hydro Flask: Travis Rosbach, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

This is episode 100 of Hitting The Mark and we worked for months to ensure we have the founder of an iconic brand for you. One most probably all of...

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EP099 – Best Day Brewing: Tate Huffard, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Tate Huffard launched Best Day Brewing last year, an alcohol-free range of craft beers for the fun-loving, hard-charging, adventure-seeking thirsty souls for whom good is just not good enough.  ...

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EP098 – Cheddar Up: Nichole Montoya, Co-Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Nichole Montoya, together with a designer, co-founded Cheddar Up ten years ago. The platform helps over 100,000 groups and organizations collect payments and information to support and grow their communities....

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EP097 – Popup: Matteo Grassi, Co-Founder

Strategic Clarity

Matteo Grassi went from breakdancing in Italy to traveling with a circus across Australia, then overseeing 7 e-commerce brands and lately launching Popup, a no-code online store-building platform that provides...

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EP096 – Patterns: Suze Dowling, Co-Founder & Chief Business Officer

Strategic Clarity

Suze Dowling is the Co-Founder of Gin Lane, where she helped launch over 50 D2C challenger brands like Harry’s, Hims, and Sweetgreen. She closed shop and the same founding team...

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EP095 – Staff: Charlie Weisman, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a...

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EP094 – Cadence: Steph Hon, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Steph Hon is the Founder and CEO of Cadence, the product innovation brand that brought you the modular collection of magnetic, sustainable, TSA-compliant, and leakproof Capsules that lets you store...

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