Hitting The Mark

Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Fabian

EP087 – East Fork: Alex Matisse, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists...

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EP086 – Terra Kaffe: Sahand Dilmaghani, Founder & CEO

Strategic Clarity

Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.'   Inspired by European coffee culture and the Bauhaus design...

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EP085 – Eat Just: Josh Tetrick, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Josh Tetrick is the Co-Founder and CEO of the Eat Just company, a 1.2 billion dollar food startup founded 10 years ago, which is, according to Forbes, "providing justice for...

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EP084 – BackMarket: Vianney Vaute, Co-Founder & CCO

Strategic Clarity + Verbal Clarity

Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence.   6 months ago the startup was evaluated at 5.7 billion and driven...

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EP083 – Schiit Audio: Jason Stoddard, Founder

Strategic Clarity + Verbal Clarity

Jason Stoddard founded an improbable made-in-the-US product company in the HI-FI space that is putting out high-quality, inexpensive units while innovating on many fronts. Fueled by the name Schiit his...

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EP082 – Foundersuite: Nathan Beckord, Founder & CEO

Strategic Clarity

Nathan Beckord founded Foundersuite, a brand that pretty much every founder heard of, used, or referenced.   Nathan and I discuss if infusing brand into early-stage startup pitch decks is...

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EP081 – LOOP Mission: Julie Poitras-Saulnier & David Côté, Co-Founders

Strategic Clarity + Verbal Clarity

David Coté and Julie Poitras-Saulnier run LOOP Mission which collaborates with major food industry actors to save perfectly good, but rejected products discarded before reaching grocery stores and transform them...

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EP080 – Thrive Market: Nick Green, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Nick Green is the Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all. Since launching in 2014, Thrive Market has...

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EP079 – Shit That I Knit: Christina (Fagan) Pardy, Founder & CEO

Strategic Clarity + Verbal Clarity

Christina (Fagan) Pardy founded Shit That I Knit, a brand of sustainable high-quality knit-wear that one would say besides its name – although the contrary is true – has become...

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EP078 – Good Good: Gardar Stefansson, CEO & Co-Founder

Strategic Clarity + Verbal Clarity

Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products.   To me, startups like Good Good are...

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