Hitting The Mark

Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Fabian

Featuring the founders of brands you know and brands you are excited to get to know:

EP095 – Staff: Charlie Weisman, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a...

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EP094 – Cadence: Steph Hon, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Steph Hon is the Founder and CEO of Cadence, the product innovation brand that brought you the modular collection of magnetic, sustainable, TSA-compliant, and leakproof Capsules that lets you store...

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EP093 – ShopWorn: Larry Birnbaum, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Larry Birnbaum is the Co-Founder and CEO of ShopWorn, the e-commerce platform for customers who want to be the first to own authentic, unused luxury products while doing good for...

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EP092 – Noshi (For Kids): Tomo Delaney-Lethbridge, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Tomo Delaney, despite coming from a family of advertising, decided very early on that he wanted to work for Vogue, which he subsequently did and he spent his entire career...

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EP091 – Better & Better: Vladimir Vukicevic, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Vladimir Vukicevic founded Meural and Rockethub, both companies that have been successfully acquired. Now with his third startup, he joined 2,000+ toothpaste brands in the marketplace.   To an outsider,...

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EP090 – Parachute: Ariel Kaye, Founder & CEO

Strategic Clarity + Verbal Clarity

Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned...

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EP089 – Dutch (and formerly Hims): Joe Spector, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter...

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EP088 – Three Wishes: Margaret & Ian Wishingrad, Co-Founders

Strategic Clarity + Verbal Clarity + Visual Clarity

Margaret and Ian Wishingrad come from the advertising industry and took a plunge into the food business. Three Wishes is their brand of better-for-you cereal that wants to be liked...

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EP087 – East Fork: Alex Matisse, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists...

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EP086 – Terra Kaffe: Sahand Dilmaghani, Founder & CEO

Strategic Clarity

Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.'   Inspired by European coffee culture and the Bauhaus design...

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