Hitting The Mark

Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Fabian

EP071 – David Neeleman, Founder & CEO, Breeze Airways (JetBlue, and others)

Strategic Clarity + Verbal Clarity + Visual Clarity

David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue.   During the pandemic, he launched his latest airline brand,...

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EP070 – Chris Boyd, Co-Founder & CEO, Drink Monday

Strategic Clarity + Verbal Clarity + Visual Clarity

Chris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey.   The brand is only a year old and its...

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EP069 – Chris Meade, Co-Founder, Crossnet

Strategic Clarity + Verbal Clarity

Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball.  Today you can catch Crossnet on...

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EP068 – Vicki von Holzhausen, Founder, von Holzhausen

Strategic Clarity + Verbal Clarity

Vicki von Holzhausen utilizes her background as a designer for Audi and Mercedes to innovate on materials that are truly sustainable through her eponymous vegan leather bags and accessory brand....

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EP067 – Kara Goldin, Founder & CEO, Hint

Strategic Clarity + Verbal Clarity

Kara Goldin is the Founder and CEO of Hint, Inc, the brand synonymous with the leading unsweetened flavored water in the US, loved by millions.   Within minutes of listening...

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EP066 – Natasha Case, CEO & Co-Founder, Coolhaus

Strategic Clarity + Visual Clarity

Natasha Case founded Coolhaus with her then-girlfriend – now-wife – in 2009. Inspired by her architectural background and a drive to create the best ice cream sandwich available, the couple...

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EP065 – Jeremy Parker, Co-Founder & CEO, Swag.com

Strategic Clarity + Verbal Clarity + Visual Clarity

Jeremy Parker bought the url swag.com to disrupt the boring and outdated promotional products industry. Swag should stand for something new, and be bought differently, and it should be stuff...

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EP064 – Max Johnson, Co-Founder & CEO, Awe Inspired

Strategic Clarity + Verbal Clarity

Max Johnson built a tremendously impactful business over the course of the last 4 years through simple necklaces that celebrate female goddesses and leaders. The brand, Awe Inspired, was born...

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EP063 – Nick Ajluni & Nick Guillen, Co-Founders, TRUFF

Strategic Clarity + Verbal Clarity + Visual Clarity

You must have been on a social media diet to not have stumbled upon TRUFF’s masterfully designed array of truffle-infused sauces. But TRUFF is not solely a social media sensation,...

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EP062 – Edward Hartman, Co-Founder, LegalZoom

Strategic Clarity + Verbal Clarity

Eddie Hartman created LegalZoom 20 years ago with two friends and built it into the best-known legal brand in the United States. LegalZoom has over 4 million customers and more...

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