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Video
Why my brand clarity workshops work so well

Over and over again, 170-or-so times so far, my brand strategy workshop positively impacts the brands I work with. I gave this mag...

04.22.21
Video
Trends in branding?

I discuss which areas of branding require continuous 'Zeitgeist adjusting' and which should remain timeless.

03.18.21
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Video
How to bring your brand to life

And why I believe company culture is the key foundation to great branding, and how Instagram shows the true soul of a brand

03.10.21
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How to create the perfect brand name

The Birth of The Perfect Name …and why I write a brand obituary as part of that process?

03.10.21
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How to differentiate and position your brand

A Lesson In Positioning…on the hand of Planet Fitness, one of my case studies from Bigger Than This

03.9.21
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Why your brand’s authenticity may be meaningless

Explained in under 60 seconds.

02.23.21
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Seeing purpose in deriving the soul of a company

Explained in under 2 minutes.

02.19.21
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The single most important brand ingredient to stand out from your competitors

Explained in under 2 minutes

02.12.21
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Why audience crowd-sourcing your tagline is a great idea.

Explained in under 2 minutes.

01.11.21
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Why a re-design may hurt more than help.

Explained in under 2 minutes.

12.23.20
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Video
Why brand messaging is key for any startup.

Why brand messaging is key to any startup, or, why you need to know the word before you spread the gospel. Explained in under 2 mi...

12.23.20
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Video
What creates a sticky brand?

Explained in under 2 minutes.

12.23.20
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Video
How a brand plan takes out the egos in your branding process

I sat down with Cairo-based Mohamed Tohami to give systematic tips on branding your business.

08.24.20
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Video
The Brand Therapy Book Launch Livestream With Chris Do and The Futur

Diving into some lessons from my book, talking about private label brands, China, and everything in between.

05.7.20
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Video
How E-commerce Brands Can Strive After COVID-19

A leadership discussion with Tom Karwatka, CEO of Divante, on the future of retail branding in a changed world.

05.7.20
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How to Turn Any Venture Into an Admired Brand – In Just 7 Minutes

A super quick dive into how to turn any venture into an admired brand: 7 minutes with Tom Poland.

01.20.20
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Video
Brand Strategy Explained & The Process Revealed

An off-the-cuff interview with fellow Creative, Jacob Cass, diving into our unique process.

10.11.19
Video
What Is The Difference Between Branding & Marketing?

A lively discussion on putting the horse before the cart – with Chris Do and Melinda Livsey.

09.11.19
Video
The importance of branding for designers

Fabian Geyrhalter discusses how communication designers and architectural visualization artists can stand out in a sea of sameness...

05.21.19
Video
How to Become a Brand Strategist

On this episode of The Futur, you will hear Fabian talk about how he went from graphic design to becoming a brand strategist.

03.22.19
Video
Snap Snafu: ‘The Kardashian effect’ on company’s share price

On TV network CGTN, I discuss how I believe that Snapchat has a serious branding problem by losing its 'why.'

09.26.18
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Story – When the background story is bigger than the product

Focusing on trait #1 (story) of Geyrhalter's acclaimed book "Bigger Than This – How to turn any venture into an admired brand.

08.16.18
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Video
Delight – When the small delight is bigger than the product

Focusing on trait #5 (delight) of Geyrhalter's acclaimed book "Bigger Than This."

08.16.18
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Video
Transparency – When trust is bigger than the product

Focusing on trait #6 (transparency) of Geyrhalter's acclaimed book "Bigger Than This."

07.30.18
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Video
How To Turn Any Business Into A Brand

On The Futur channel, Fabian discusses how to go beyond the way something looks, so you can craft a brand your customers will love

06.18.18
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Video
About Bigger Than This

Video with author Fabian Geyrhalter discussing the book "Bigger Than This."

01.9.18
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Video
Fabian Geyrhalter Speaker Reel 2016

Examples of Fabian Geyrhalter speaking about branding, specifically for new ventures.

06.29.16
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Video
How to Launch a Brand – Book Preview

Preview of the second edition of 'How to Launch a Brand' (Fabian Geyrhalter, Brandtro, 2016). Now available everywhere.

01.29.16
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Video
Marking New Frontiers

Addressing the Exploration Foundation Summit 2015 at Caltech on the importance branding plays in explorations.

06.30.15
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Video
Branding For Startups: Learn what matters the most in 13 minutes

A short video for startups to learn how not to screw up branding.

10.2.14
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Video
The Definition of “Brand” for Startups

How I define branding for the first 6-12 months of a company's existence.

12.4.13