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Video
Building Brands vs. Building Businesses

Entrepreneurship's unforeseen twists and turns, the difficulty of hardware startups, failure (aka growth), and of course a whole l...

01.22.24
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How Brand Strategy Can Be Implemented Seamlessly

I dive into how a new or revitalized brand strategy can swiftly be crafted, successfully owned, and seamlessly implemented by a cl...

09.12.23
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Branding Strategy vs. Business Plan

An edutaining conversation on why a brand plan is important and how it positively affects companies of any size and shape with ple...

08.15.23
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Pulling The Curtain Behind Hitting The Mark

A conversation about what I learned about podcasting in my almost 100 episodes of hosting some of today's most interesting founder...

01.9.23
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Create The Word, Then Spread The Gospel

A conversation about how to generate revenue growth through the power of brand.

09.28.22
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Less product, more story

Our job as brand strategists is to divert brands away from talking about their products and services.

04.19.22
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Brand strategy is about listening

Our job as brand strategists is first and foremost listening.

02.7.22
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Every mentor should turn into a mentee

The people I mentored over the years turned into the ones providing my new startup with the most value as they in turn began mento...

01.27.22
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Disrupting Brand Agencies

I talk about why and how I disrupted my own agency in order to find greater purpose and fulfillment and the three traits it takes ...

01.3.22
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Why it’s good to be nervous

I am still nervous ahead of almost every brand strategy workshop. And that plays a crucial role in its success.

12.14.21
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How much do I prep before my brand strategy sessions?

Not much. Laziness? No, strategy.

12.7.21
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Why Facebook Groups are best for Customer Insight

I said it before, and I'll say it again: Facebook Groups are amazing for customer insights (and not only for the lazy ones like my...

12.2.21
Video
From Brand Strategist to Brand Strategist

I talked with Eliza Blank who founded The Sill and revolutionized the household plant market with a keen eye on brand essence.

10.18.21
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Video
On Mark Savant’s Show

We cover how to build a brand, why you need a brand, how to grow your business, if you can create a brand, and the future of brand...

10.11.21
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On the Devour Podcast

A conversation about how I started my career, why I pivoted from running an agency to a consultancy, what brand strategy means to ...

08.4.21
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Words of optimism and brand advice for the next wave of entrepreneurs

I held a commencement speech for the Founder Institute Berlin, sending the newly minted founders off into a world of unknowns and ...

06.10.21
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Video
Why my brand clarity workshops work so well

Over and over again, 170-or-so times so far, my brand strategy workshop positively impacts the brands I work with. I gave this mag...

04.22.21
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Trends in branding?

I discuss which areas of branding require continuous 'Zeitgeist adjusting' and which should remain timeless.

03.18.21
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How to bring your brand to life

And why I believe company culture is the key foundation to great branding, and how Instagram shows the true soul of a brand

03.10.21
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How to create the perfect brand name

The Birth of The Perfect Name …and why I write a brand obituary as part of that process?

03.10.21
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How to differentiate and position your brand

A Lesson In Positioning…on the hand of Planet Fitness, one of my case studies from Bigger Than This

03.9.21
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Why your brand’s authenticity may be meaningless

Explained in under 60 seconds.

02.23.21
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Seeing purpose in deriving the soul of a company

Explained in under 2 minutes.

02.19.21
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The single most important brand ingredient to stand out from your competitors

Explained in under 2 minutes

02.12.21
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Why audience crowd-sourcing your tagline is a great idea.

Explained in under 2 minutes.

01.11.21
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Why a re-design may hurt more than help.

Explained in under 2 minutes.

12.23.20
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Why brand messaging is key for any startup.

Why brand messaging is key to any startup, or, why you need to know the word before you spread the gospel. Explained in under 2 mi...

12.23.20
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What creates a sticky brand?

Explained in under 2 minutes.

12.23.20
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How a brand plan takes out the egos in your branding process

I sat down with Cairo-based Mohamed Tohami to give systematic tips on branding your business.

08.24.20
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The Brand Therapy Book Launch Livestream With Chris Do and The Futur

Diving into some lessons from my book, talking about private label brands, China, and everything in between.

05.7.20
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How E-commerce Brands Can Strive After COVID-19

A leadership discussion with Tom Karwatka, CEO of Divante, on the future of retail branding in a changed world.

05.7.20
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How to Turn Any Venture Into an Admired Brand – In Just 7 Minutes

A super quick dive into how to turn any venture into an admired brand: 7 minutes with Tom Poland.

01.20.20
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Brand Strategy Explained & The Process Revealed

An off-the-cuff interview with fellow Creative, Jacob Cass, diving into our unique process.

10.11.19
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What Is The Difference Between Branding & Marketing?

A lively discussion on putting the horse before the cart – with Chris Do and Melinda Livsey.

09.11.19
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The importance of branding for designers

Fabian Geyrhalter discusses how communication designers and architectural visualization artists can stand out in a sea of sameness...

05.21.19
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How to Become a Brand Strategist

On this episode of The Futur, you will hear Fabian talk about how he went from graphic design to becoming a brand strategist.

03.22.19
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Snap Snafu: ‘The Kardashian effect’ on company’s share price

On TV network CGTN, I discuss how I believe that Snapchat has a serious branding problem by losing its 'why.'

09.26.18
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Story – When the background story is bigger than the product

Focusing on trait #1 (story) of Geyrhalter's acclaimed book "Bigger Than This – How to turn any venture into an admired brand.

08.16.18
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Delight – When the small delight is bigger than the product

Focusing on trait #5 (delight) of Geyrhalter's acclaimed book "Bigger Than This."

08.16.18
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Transparency – When trust is bigger than the product

Focusing on trait #6 (transparency) of Geyrhalter's acclaimed book "Bigger Than This."

07.30.18
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Video
How To Turn Any Business Into A Brand

On The Futur channel, Fabian discusses how to go beyond the way something looks, so you can craft a brand your customers will love

06.18.18
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About Bigger Than This

Video with author Fabian Geyrhalter discussing the book "Bigger Than This."

01.9.18
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Fabian Geyrhalter Speaker Reel 2016

Examples of Fabian Geyrhalter speaking about branding, specifically for new ventures.

06.29.16
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How to Launch a Brand – Book Preview

Preview of the second edition of 'How to Launch a Brand' (Fabian Geyrhalter, Brandtro, 2016). Now available everywhere.

01.29.16
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Video
Marking New Frontiers

Addressing the Exploration Foundation Summit 2015 at Caltech on the importance branding plays in explorations.

06.30.15
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Branding For Startups: Learn what matters the most in 13 minutes

A short video for startups to learn how not to screw up branding.

10.2.14
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The Definition of “Brand” for Startups

How I define branding for the first 6-12 months of a company's existence.

12.4.13