Clarity for Brand Transformations

Your company is planning to go through a big transformation.

Now it’s time to switch focus to your brand: A new brand strategy will need to be developed, the perfect brand name crafted, and a new brand identity rolled out.

There are many stakeholders, and a lot is at stake; yet it must happen quickly.

We Are Ready to Enable Your Re-launch.

Portrait of Fabian


Fabian is the founder of FINIEN and a partner at Chameleon Collective. He ran a successful branding and design agency for twelve years; then he realized that the traditional agency model no longer benefited today’s businesses. He closed shop, wrote his first best-selling book, How to Launch a Brand, and in 2013 relaunched with a process in tow that transforms brands in a swift and focused manner. He works in an approachable way with founders and CMOs hands-on to establish brand clarity and focus.

Clients include:

Honeywell Logo
Pacific Life Logo
MoneyCorp Logo
Marriot International Logo

They were conceptually so clear and it made it very easy to learn from them and conclude the project effectively.

Sunita Mathew, Executive Director, Al-essa group (Kuwait City, Kuwait)

When the final brand strategy was presented to us, we could not believe how incredible the final product looked.

Niels Buksik, CFP, Anchory (Dallas-Fort Worth, TX)

Fabian and team are very accommodating, very creative and extremely experienced.

Hassaan Latif, Founder, Model Canvas (Los Angeles, CA)

Their ability to hone in on the perfect brand image quickly stood out to us.

Craig Zingerline, Founder, Pocketnote (Washington, District of Columbia)

We were so satisfied with their service we’ve offered them partnership in the project.

Denis Kosor, CEO, Mister Maginsky (Split, Croatia)

We’re impressed with their ability to meet our objectives so precisely.

Rocky Hansler, CEO & Founder, Mainstream Digital Corporation (Santa Monica, CA)

Their attention to detail was second to none, and their creative thinking truly shone.

Alfonso Fernandez, CO-OP Financial Services (Rancho Cucamonga, CA)

Their ability to deliver on time and work within our parameters stood out to us.

Andrew Lee Miller, Marketing Director, Match Group (Los Angeles, CA)
Brand Transformation

Rebirth in the Remittance Realm: The London Firm's Transformation

Armed with a deep understanding of the FinTech landscape and an astute design sensibility, we undertook the mission of revitalizing the firm's brand strategy and identity.

View Full Case Study

We Are Ready to Enable Your Re-launch.

Book cover of how to launch a brand

Hitting The Mark

Conversations with founders and investors about the intersection of brand clarity and startup success

Fabian sits down with some of today’s most inspiring founders to discuss how they have defined their brand's DNA.

Past guests include Trevor Milton of Nikola, Phil Libin of Evernote, Mikael Soderlindh of Happy Socks and Stacy of Stacy’s Pita Chips.

play Listen Here
Book cover of bigger than this

Bigger Than This

A quick read about the deceptively difficult task of turning your venture into an admired brand.

"Don’t just read this book...put it to work inside your company and in your career."
William C. Taylor, Co-Founder,

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Book cover of how to launch a brand

How To Launch A Brand

Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity.

"Innovators everywhere will want to read this slim on size but hefty on advice [book]."

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