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Entrepreneurship's unforeseen twists and turns, the difficulty of hardware startups, failure (aka growth), and of course a whole l...
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I dive into how a new or revitalized brand strategy can swiftly be crafted, successfully owned, and seamlessly implemented by a cl...
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An edutaining conversation on why a brand plan is important and how it positively affects companies of any size and shape with ple...
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A conversation about what I learned about podcasting in my almost 100 episodes of hosting some of today's most interesting founder...
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A conversation about how to generate revenue growth through the power of brand.
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Our job as brand strategists is to divert brands away from talking about their products and services.
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Our job as brand strategists is first and foremost listening.
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The people I mentored over the years turned into the ones providing my new startup with the most value as they in turn began mento...
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I talk about why and how I disrupted my own agency in order to find greater purpose and fulfillment and the three traits it takes ...
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I am still nervous ahead of almost every brand strategy workshop. And that plays a crucial role in its success.
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Not much. Laziness? No, strategy.
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I said it before, and I'll say it again: Facebook Groups are amazing for customer insights (and not only for the lazy ones like my...
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I talked with Eliza Blank who founded The Sill and revolutionized the household plant market with a keen eye on brand essence.
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We cover how to build a brand, why you need a brand, how to grow your business, if you can create a brand, and the future of brand...
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A conversation about how I started my career, why I pivoted from running an agency to a consultancy, what brand strategy means to ...
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I held a commencement speech for the Founder Institute Berlin, sending the newly minted founders off into a world of unknowns and ...
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Over and over again, 170-or-so times so far, my brand strategy workshop positively impacts the brands I work with. I gave this mag...
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I discuss which areas of branding require continuous 'Zeitgeist adjusting' and which should remain timeless.
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And why I believe company culture is the key foundation to great branding, and how Instagram shows the true soul of a brand
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The Birth of The Perfect Name …and why I write a brand obituary as part of that process?
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A Lesson In Positioning…on the hand of Planet Fitness, one of my case studies from Bigger Than This
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Explained in under 60 seconds.
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Explained in under 2 minutes.
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Explained in under 2 minutes
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Explained in under 2 minutes.
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Explained in under 2 minutes.
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Why brand messaging is key to any startup, or, why you need to know the word before you spread the gospel. Explained in under 2 mi...
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Explained in under 2 minutes.
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I sat down with Cairo-based Mohamed Tohami to give systematic tips on branding your business.
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Diving into some lessons from my book, talking about private label brands, China, and everything in between.
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A leadership discussion with Tom Karwatka, CEO of Divante, on the future of retail branding in a changed world.
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A super quick dive into how to turn any venture into an admired brand: 7 minutes with Tom Poland.
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An off-the-cuff interview with fellow Creative, Jacob Cass, diving into our unique process.
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A lively discussion on putting the horse before the cart – with Chris Do and Melinda Livsey.
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Fabian Geyrhalter discusses how communication designers and architectural visualization artists can stand out in a sea of sameness...
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On this episode of The Futur, you will hear Fabian talk about how he went from graphic design to becoming a brand strategist.
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On TV network CGTN, I discuss how I believe that Snapchat has a serious branding problem by losing its 'why.'
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Focusing on trait #1 (story) of Geyrhalter's acclaimed book "Bigger Than This – How to turn any venture into an admired brand.
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Focusing on trait #5 (delight) of Geyrhalter's acclaimed book "Bigger Than This."
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Focusing on trait #6 (transparency) of Geyrhalter's acclaimed book "Bigger Than This."
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On The Futur channel, Fabian discusses how to go beyond the way something looks, so you can craft a brand your customers will love
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Video with author Fabian Geyrhalter discussing the book "Bigger Than This."
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Examples of Fabian Geyrhalter speaking about branding, specifically for new ventures.
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Preview of the second edition of 'How to Launch a Brand' (Fabian Geyrhalter, Brandtro, 2016). Now available everywhere.
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Addressing the Exploration Foundation Summit 2015 at Caltech on the importance branding plays in explorations.
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A short video for startups to learn how not to screw up branding.
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How I define branding for the first 6-12 months of a company's existence.