your brand


Strategic Brand Clarity > Verbal Brand Clarity > Visual Brand Clarity

From strategic to verbal and visual brand clarity, our proprietary method is applicable to US or European-based companies generating at least $5 million in revenue who are facing a brand transformation that requires them to swiftly shape a focused story and cohesive brand image to successfully (re)launch. At the end of this rigorous and proven process, you will be equipped with strong brand positioning and a unique philosophy, an ownable name, and a brand identity design rollout that will make your new brand connect deeply with your audience, staff, and investors alike.

We Are Ready to Enable Your Re-launch.




Fabian Geyrhalter conducts our proprietary Resonaid brand clarity sessions via Zoom or in person, in which we (re)define your company, culture, and story while drawing your audience more deeply into your offering. Conducted more than 170 times by Fabian worldwide, it clarifies all aspects of your brand and leaves you with a brand platform that will become your sharable guide during and after your brand (trans)formation. Items covered include:

  • Positioning Statement
  • Mission/Vision Statement
  • Brand DNA
  • Core Values
  • Brand Personality
  • Points of Difference
  • Brand Philosophy

Read brand strategy case studies here.

2. Brand Name

The art of naming is 20% creativity and 80% a painstaking process. We have perfected both over years of working with international brands on crafting company, product, and service names as well as brand architectures that resonate from the get-go.

  • Creative brand alignment
  • Future-proof brand architecture
  • Social media, app stores, search due diligence
  • Trademark availability and guidance
  • Domain name availability and guidance
  • Linguistic screening (International feasibility)
  • Competitor screening

Peruse a selection of names we created here.

3. Brand Identity

From your new logo to a visual and verbal playbook, we will equip you with the tools you need to successfully (re)launch as an aligned brand from Day 1.

  • Brand identity design
  • Key visual touch points
  • Verbal toolbox
  • Sharable brand sheet to ensure a singular visual and verbal brand language across your team and pool of freelancers.

View a selection of brand identities we shaped here.

We Are Ready to Enable Your Re-launch.


Transitioning a Clinical Data Provider into a SaaS Tech Brand

"I found it impressive that such great work could be done in the timeframe that we conducted it."
Jay Ackerman, CEO, (Glendale, California)

Positioning a 16-Year Old Software Development Firm for Growth

"Working with Fabian and the team FINIEN on our re-branding journey was like putting on glasses for the first time: Everything became clearer, had more focus and appeared more colorful."
Peter Dulak, Founder (Warsaw, Poland)

Creating Clarity For a Fragmented Real Estate Brand

"We will certainly work with Fabian again if we have future branding projects."
Lola S. Harris, Managing Director (Pittsburgh, PA)

We typically assist with brand transformations triggered by changes in offerings, audiences, distribution methods, vision, and purpose as well as geographic expansions, mergers or acquisitions, a transition away from a stale legacy brand, or a legal threat forcing an entity to rename their brand.

Let’s discuss past brand transformations that apply to your business.