About Fabian Geyrhalter

Renowned Brand Strategist and Creative Director Fabian Geyrhalter is the founder and principal of FINIEN, and a prolific author and speaker on the subject of branding.

Geyrhalter is a columnist for Forbes and Inc and has been published by the likes of The Washington Post, Entrepreneur and Mashable.

His best-selling book "How to Launch a Brand" became a go-to resource for entrepreneurs and creatives alike. His latest book is "Bigger Than This – How to turn any venture into an admired brand."

Geyrhalter is also the host of "Hitting The Mark," a podcast about the intersection of brand clarity and startup success.

He is a distinguished "Global 100" mentor at the Founder Institute and has held adjunct professor positions at ArtCenter College of Design and USC.

Speaking & Workshop Inquiries

Fabian Geyrhalter is a frequent speaker at conferences and universities worldwide and holds branding workshops at incubators and corporations. Rates are negotiable for speeches, depending on content and audience, and business air travel and local accommodations will need to be covered. Please contact Fabian directly via fgeyrhalter@finien.com about workshop details and to inquire about current availability.

Fabian is a symbol of dynamic speakers on branding and design thinking. I was at the edge of my seat, he immediately grabbed the attention of the audience. I highly recommend him when considering an expert on the subject.

- Sheryl V. Morales, Organizer, Startup Weekend

An excellent speech last night! The audience rated you a 9.56 out of 10. Very few speakers get 9 ratings!

- Jeannine Jacobson, Organizer, Founder Institute, San Diego

Fabian has an inherent gift for turning the art of branding into a systematic approach, which he communicates beautifully.

- Armin Ellis, Organizer, CalTech

Fabian's closing keynote was fantastic. This entertaining and inspiring address with actionable insights for our attendees was the perfect conclusion for our program!

- Robbie Nook, Organizer, Art Center College of Design

Current Topics

• How to Launch a Brand (Speech)

  Based on the bestselling book 'How to Launch a Brand', Fabian Geyrhalter shares expert insights derived from over a decade of professional experience transforming new companies from ideation phase to tangible brand realities. Learn about the process of creating a strong brand, from the necessary steps to avoiding mishaps during a fast-paced brand launch:

  1. Creating a Strong Foundation - Your Brand Platform
  2. Naming Your Venture in a Meaningful Way
  3. Timeless Identity Design Creation
  4. Your Brand Atmosphere Touch Points

  This talk is catered to early stage companies and will provide attendees with actionable insights and step by step notes on how to launch their new product or service as a brand.

  Audience: Entrepreneurs, Startups, Founders

• How to Turn Any Venture Into an Admired Brand (Speech)

  Based on his acclaimed book 'Bigger Than This – How to turn any venture into an admired brand,' Fabian Geyrhalter walks his audience through the traits that make brands connect deeply with their tribes, even ventures with little to no innovation. Depending on size of audience, background and time allocation, he will dive into 5 to 8 brand traits with case studies and actionable insights that any attendee can use to transform their, or their client's, brand. Lecture or workshop can be be followed by a fireside chat, Q&A and/or book signing.

  The talk is catered to entrepreneurs and Marketers of any level.

  Audience: Entrepreneurs, Startups, Founders, CMO's, Marketers

• Laying the Foundation for your New Brand (Speech)

  Fabian Geyrhalter walks the audience through the steps of creating a strong foundation that will help turn an idea into a brand that will attract a specific target audience:

  • Find out what you need to do to dig deep into the essence of your brand to help you build a foundation that will guide the brand’s future
  • Learn how to analyze the visual/verbal aspects of your competitors and develop a plan that will enable you to set your brand apart
  • Discover how target audience personas bring your audience to life to help you formulate a brand strategy that will connect with them on an emotional level
  • Learn how the personality archetype of your brand can act as a guide in the creation of your brand’s tonality and look-and-feel

  Audience: Entrepreneurs, Startups, Founders

• Laying the Foundation for your New Brand (1-Day Workshop)

  Based on the #1 Amazon Bestselling book ‘How to Launch a Brand’, this 1-day intensive will give you the opportunity to work hands-on with Fabian Geyrhalter, Principal of FINIEN, to develop a Brand Platform for your new venture. Fabian will use his 13 years of experience working with clients such as Evolution, Goodwill, and the Bill & Melinda Gates Foundation, to walk you through the process of launching a new brand and work closely with you to accomplish the following:

  • Formulate a brand introspective that will dig deep into the essence of your brand and help you build a foundation that will guide the brand’s future
  • Analyze the visual/verbal aspects of your competitors and develop a plan that will enable you to set your brand apart
  • Create target audience personas that will bring your audience to life and help you formulate a brand strategy that will connect with them on an emotional level
  • Discover the personality archetype of your brand which will act as a guide in the creation of your brand’s tonality and look-and-feel
  • Learn what makes a great company name and analyze your own company name if you already have one selected

  Be ready to work — preferably with your laptop or tablet in hand. At the conclusion of the workshop you will have created the core of your Brand Platform for your company or product. This document is the foundation upon which your entire brand will be built and will act as your launch manifesto and guide.

  Audience: Entrepreneurs/Startup Groups with a well-formulated new business idea

Past Venues

• Art Center College of Design
• Business Rockstars
• California Institute of Technology
• California Women's Conference
• Chapman University
• Coloft
• Concept to Code (TV-On-Air Mentor)
• D.CAMP, Seoul
• Exploration Institute
• Founder Institute (LA, OC, SF, SD, SV, Zagreb)
• Founders First Capital Partners
• General Assembly
• Ironfire
• Intuit, San Diego
• Internet Hungary Conference, Budapest
• Japan Business Association of Southern California
• Loyola Marymount University
• Mentorbox
• Miami Ad School ('Industry Hero')
• New York Institute of Technology
• Pepperdine Graziadio Business School
• Plug And Play Tech Center
• ROC
• Santa Monica College
• Silicon Beach @ USC
• Startup Weekend
• Techweek Los Angeles
• The Futur
• The New York Public Library
• THINK '15, Colorado
• University of California, Los Angeles
• University of California, Irvine
• University of Southern California
• University of Zagreb, Croatia
• VentureApp
• WeWork
• Westwood College
• Wolves Summit, Warsaw
• Women Founders Network
• Wonder Women Tech
• YPO

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