FINIEN is a purposefully small consultancy led by brand strategist, entrepreneur, and best-selling author Fabian Geyrhalter. We enable CMOs and founders who are facing a brand transformation to reposition their brands for growth through swift strategic, verbal, and visual brand clarity. Our core clients are US or European-based companies generating at least $5 million in revenue.
Our process is unique and transparent. And to ensure truly successful brand transformations after our work is done, we joined the Chameleon Collective. It helps us remain focused and nimble yet mighty impactful. This is FINIEN in a nutshell: a specialized brand consultancy that is far removed from a stodgy agency or a hungry design studio. Now tell us about your brand transformation and how we can create clarity for you.

- FABIAN GEYRHALTER
- Principal

- JESSIE CAMPBELL
- Creative Lead
- MICHELLE PENCZAK
- Assistant to Fabian Geyrhalter
- EVERETT BARTON
- Podcast Editor
How we operate
- Fabian is an entrepreneur and consultant, not an agency owner. That is apparent in the way we collaborate. We encourage clients to add marketers and designers to their teams because our process equips them with the clarity and assets they need, so they feel empowered to take their brand into their own hands.
- Our process does not allow us to ever upsell clients. That just feels dirty. And needy. We are neither.
- We remain as small as possible to keep the quality of work (and life) as high as possible. For you, this means that at any given moment we are working with only a handful of clients.
- A shared revenue model keeps us pushing toward the same goals.
- We have a European vacation policy. Almost.
How we share
- We translated our popular in-person Resonaid brand strategy workshop into an online course for bootstrapped startups around the world to take and encourage other brand specialists to adapt and reuse our proven framework.
- Fabian translates our knowledge into fairly priced books, which are available worldwide.
- Fabian prides himself on being a truly accessible expert. For $15.95 anyone can hop on a monthly group call with Fabian to discuss their start-up’s brand pain points or pick his brain on their creative career journey (while supporting his podcast, keeping it sponsor-free and community enabled). For $112 anyone can schedule a private fifteen-minute consultation call via Clarity.
- Fabian shares his knowledge daily and with full transparency on social media.
- We invest in a select group of start-ups financially as well as through our services.
- Fabian mentors fifteen to thirty early-stage start-ups at any given time as a ‘Global 100’ mentor at the Founder Institute, the world’s largest pre-seed accelerator.
Awards
- American Graphic Design Awards, 2020
- Communicator Awards, 2020
- American Graphic Design Awards, 2019
- Communicator Awards, 2019
- Davey Awards, 2019
- Communicator Awards, 2018
- Clutch Top Branding Agency, 2018
- Logolounge Book 11, 2018
- Readers’ Favorite Book Award, 2018
- American Graphic Design Award, 2017
- Graphis Awards, 2017
- Logolounge Book 10, 2017
- WOLDA, 2017
- American Graphic Design Award, 2016
- Communicator Awards, 2016
- American Graphic Design Award, 2015
- Communicator Awards, 2015
- American Graphic Design Award, 2014
- American Package Design Award, 2014
- Communicator Awards, 2014
- American Graphic Design Award, 2013
- Commendation by the mayor of the City of Santa Monica, 2013
- Davey Awards, 2013
- American Graphic Design Award, 2012
- Davey Awards, 2012
- FoodBev.Com Award, 2012
- Graphis Awards, 2012
- Intl. Wine Label Design Competition, 2012
- MarCom Award, 2012
- American Package Design Award, 2011
- American Web Design Award, 2011
- Davey Awards, 2011
- W3 Awards, 2011
- American Graphic Design Award, 2010
- American Web Design Award, 2010
- Communicator Awards, 2010
- Summit Creative Awards, 2010
- W3 Awards, 2010
- American Graphic Design Award, 2009
- Graphis Awards, 2007
- W3 Awards, 2007
- American Graphic Design Award, 2006
- W3 Awards, 2006




Press
- #smallbizchat with Melinda Emerson
- 24 Sata
- Advertising Week
- Agency Post
- Agency Spy
- Authorsweek (Author of the week)
- Bob Morris Blogging On Business
- Business Class from American Express
- Business News Daily
- Business Therapy KNVC 95.1
- Business Standard
- BuzzFeed
- California Home + Design
- Carol Roth
- CBC Television (TV Interview)
- CEO Blog Nation
- CEOWORLD Magazine
- CGTN (TV Interview)
- Chronicle Books
- Cliclavoro (Italian Ministry of Labour)
- Communication Arts
- Conscious Company Magazine
- Conscious Connection Magazine
- Create Magazine
- Creation Numerique
- Creative Planet
- Creative Review
- Creativity
- DNR
- DesignTaxi
- Dexigner
- DigitalThread
- Dynamic Graphics
- EconomyUp
- EntreGurus
- Entrepreneur
- FitSmallBusiness
- Forbes
- Founder Institute Insights
- Fupping
- Graphic Design USA
- Graphics.com
- Graphis Books
- Grit Daily
- Harper Design Books
- Herald Sun
- HOW Magazine
- Huffington Post
- Inc
- INDEX Books
- International Business Times
- Business Therapy KNVC 95.1
- Literary Cafe
- Logolounge
- Long Beach Business Journal
- Los Angeles Business Journal
- Los Angeles Times
- Mad Marketer
- Marketing Week
- Mashable
- MediaPost
- MerlinOne Insights
- MSNBC
- Netokracija
- New York Public Library Blog
- Northwood University CEO Report
- Novum
- Package Design
- Pepin Press Books
- Rain Today
- Rockport Books
- Santa Monica Daily Press
- Shots
- Shutterstock Blog
- SmartBrief
- Smarter CX Magazine by Oracle
- Startup Nation
- STEP Magazine
- Sustainable Brands
- TASCHEN
- Tech Cocktail
- Techli
- The Dieline
- The Employee Engagement Network
- The Huffington Post
- The Hollywood Reporter
- The Little Black Book
- The Logo Creative Designer Interview Series
- The Robin Report
- Thrive
- Upstart Business Journal
- Ventre Magazine
- The Washington Post
- Xhilarate
- Yahoo! News
- YFS Magazine
- Zeixs Books
Judging
- Davey Awards, 2020
- K-Design Awards, 2020
- Logo Wave Awards, 2020
- Davey Awards, 2019
- K-Design Awards, 2019
- Mobius Awards, 2019
- Davey Awards, 2018
- K-Design Awards, 2018
- Mobius Awards, 2018
- W3 Awards, 2018
- Communicator Awards, 2017
- Davey Awards, 2017
- Mobius Awards, 2017
- Santa Monica Youth Tech Pitch Night, 2017
- W3 Awards, 2017
- Communicator Awards, 2016
- Best Bahraini Brand Awards, 2016
- Davey Awards, 2016
- Mobius Awards, 2016
- Santa Monica Youth Tech Pitch Night, 2016
- W3 Awards, 2016
- Communicator Awards, 2015
- Best Brand Awards, 2015
- Davey Awards, 2015
- LA Design Summit Designathon, 2015
- Santa Monica Youth Tech Pitch Night, 2015
- Communicator Awards, 2014
- Creativity Awards, 2014
- Davey Awards, 2014
- Santa Monica Youth Tech Pitch Night, 2014
- Communicator Awards, 2013
- Davey Awards, 2013
- Communicator Awards, 2012
- Creativity Awards, 2012
- Davey Awards, 2012
- Davey Awards, 2011
- Communicator Awards, 2011
Clients
Dreamers
- Acura
- Aszure & Artists
- Atmosphere
- Big Boom Media
- Clipper Films
- Conversation Agency
- DDG
- Division 4
- EpoxyBox
- Genex
- Grab
- Heartland USA
- ID PR
- Konami
- Lazy Hooks
- MGM
- MiC
- Millenium Pictures
- Momenti Spirits
- MTV
- Neset Design
- Occupant
- Overture Films
- Para Progresar
- Pursuit
- Sample Digital
- Samuels Advertising
- Shelly Ward Enterprises
- Sony
- Spec Entertainment
- Sprinly
- Starfish
- Strike The Sun
- Survios
- Tool of North America
- Triage
- United Artists
- Wurrly
- Zoic
Friends
- $5 Traffic School
- Anchory
- ArdentCode
- Benevido
- Blik
- Center For Expanded Families
- CoinBuckIt
- Contour Technology
- CO-OP Financial Services
- Curist
- Depsys
- Don Joaquin
- DUSKON
- Elevise
- Files.com
- From Fat To Finish Line
- GenYrator
- Geyrhalter Bergwein
- GoGreen Promos
- Highly Evolved
- HireForce
- Hoopla
- IT Assist
- Jackery
- Jolie Quest Hotels & Resorts
- KDate
- LineLeap
- M. Fredric
- Match Creative Talent
- The Mainstream
- Movoto
- Nomad
- NovaStor
- Luminora
- Park Tahoe Inn
- Pasona
- Q-See
- Relay Collective
- Reveleer
- Rexter
- Rising Realty Partners
- Share Space Networks
- SnapTV
- SpeakBeat
- Starwood Hotels & Resorts Worldwide
- Tinder
- Trend Offset
- Valoran USA
- VSona
- Warner Brothers
- Weingut Bernreiter
- Weingut Reckendorfer
- WorldRemit
- YelloUmbrello
- Zangpo
Heroes
- Bill & Melinda Gates Foundation
- California Community Foundation
- Children's Hospital Los Angeles
- Children's Miracle Network
- Commercial Marine Biology Institute
- Goodwill
- Greenzones
- inerTRAIN
- LAPD
- Ocean Matters
- Public Interest
- Stunts Unlimited
- United Way
- Wishart Memorial Foundation
- Wind River Foundation
Jokers
- Baba Yaga
- Jukin Media
- Konk
- Lime Studios
- Martian Ranch & Vineyard
- Taku
Leaders
- Abalone Farming International
- AccessDNA
- Aparavi
- Apollo
- Archstream
- Best Events
- Brandman University
- Cambridge Audio
- City of Los Angeles
- City of Santa Monica
- Clean Tech Los Angeles
- Corporate Parity
- Edge
- Encore Aerospace
- eCapital
- Grossman Design
- Honeywell
- Imperial Partners
- Innopri
- Insyght
- Kaplan International
- Kennedy Wilson
- KFBG
- Kingston Technology
- LeadershipU
- Legacy Classic Trucks
- Lomen Properties
- Los Angeles Business Council
- Marine Essence Biosciences
- Mister Maginsky
- Onramp
- Opal
- Palisades Development Group
- Platinum Equity
- QBase
- Re-Sort
- Sinai Temple
- S. OC Community College District
- Spacient
- Urban Insight
- USC
- XRM Media
Mothers
- Aleteia
- BakedItMyself
- CAST
- Co-opportunity Natural Foods
- Evolution
- Indian Springs Resort & Spa
- Quintessential Healing
- Lucid Pi
- Rope Yoga
- Shankara
- St. Mary's School
- Simple Green
Rebels
- Audiolife
- Bandito Bros
- Covenant
- Drivers Inc.
- Hard Rock Hotel & Casino
- John Varvatos
- McCoy Kline
Sages
- Asset Avenue
- ATLAS Wealth Advisors
- Benenson Strategy Group
- CoverMyMeds
- GraphicDesigners.Com
- Korn/Ferry International
- MedSocial
- Mindshare
- NGF
- PocketNote
- Privacy Data Systems
Seductresses
- Adorista
- Hotel Gansevoort
- Lisa Kline
- Moonberries
- Naked Condoms
- Ron Herman
- Sacred Cellar
- Sushi Roku
- Vimmia
- Williams & Heim
- Wink