Branding Process for Established Businesses

01
Finien Process Phase 1
3 weeks

Phase 01

Research, Insights, & Strategy

This phase opens with a strategic dialogue about your brand's position in the market. Our immersive research process pinpoints unique branding opportunities within naming, identity, and digital design that set the foundation for achieving your brand's goals.

Once this phase is complete you receive a custom Brand Insights document that clearly communicates the following:

  1. naming approaches for your brand & insights on competitor names
  2. identity strategies for your brand & insights on competitor identities
  3. online tactics for your brand & competitor web analysis

02
Finien Process Phase 2
3 weeks

Phase 02

NAMING

A great brand name tells a story, distinguishes you from competitors, and connects you to your audience. In this phase, we craft a selection of names that will grow with your brand and make a lasting impression in the market.

Upon concluding this phase your brand will have:

  1. one finessed name that reflects the values central to your brand
  2. a preliminary trademark search
  3. your brand's domain name

03
Finien Process Phase 3
4 weeks

Phase 03

IDENTITY DESIGN

A strong logo is instrumental in building your brand's identity. During this process we craft meaningful visual concepts that convey the essence of your brand. Then we work with you to hone in on a logo mark that is adaptable and gives your brand instant recognition.

Your brand will come away from this phase with:

  1. a refined identity design usable in various formats

04
Finien Process Phase 4
6 weeks

Phase 04

BRAND ATMOSPHERE® TOUCH POINTS

Starting with mood boards, we work with you to establish color palettes, typography, photography style, patterns, and the overall look and feel of your brand touch points. Then we develop adaptable design solutions for key elements surrounding your brand's communications, products, and services.

Your brand will come away from this phase with:

  1. a cohesive set of design concepts for key brand elements
  2. usage guidelines of the new brand identity
  3. 5 bound Brand Atmosphere® books featuring design concepts
  4. PDF & editable design source files

05
Finien Process Phase 5
6 weeks

Phase 05

WEBSITE STRUCTURE,
PROTOTYPE & DESIGN

We explore solutions for your brand's website structure through iterations of prototype design and testing. Then we move into designing a clean, user-friendly, and impactful online experience that reflects your brand.

Upon completion of this phase you will have:

  1. a site map & functional html prototype
  2. a scope document for developers
  3. full designs for up to 10 key pages (JPGs & Raw, editable PSD files)
  4. a website style guide
  5. 4 weeks of free support to cover design and development questions

3 weeks

This phase opens with a strategic dialogue about your brand's position in the market. Our immersive research process pinpoints unique branding opportunities within naming, identity, and digital design that set the foundation for achieving your brand's goals.

Once this phase is complete you receive a custom Brand Insights document that clearly communicates the following:

  1. naming approaches for your brand & insights on competitor names
  2. identity strategies for your brand & insights on competitor identities
  3. online tactics for your brand & insights on competitor online presence

3 weeks

A great brand name tells a story, distinguishes you from competitors, and connects you to your audience. In this phase, we craft a selection of names that will grow with your brand and make a lasting impression in the market.

Upon concluding this phase your brand will have:

  1. one finessed name that reflects the values central to your brand
  2. a preliminary trademark search
  3. your brand's domain name

4 weeks

A strong logo is instrumental in building your brand's identity. During this process we craft meaningful visual concepts that convey the essence of your brand. Then we work with you to hone in on a logo mark that is adaptable and gives your brand instant recognition.

Your brand will come away from this phase with:

  1. a refined identity design usable in various formats

5 weeks

Starting with mood boards, we work with you to establish color palettes, typography, photography style, patterns, and the overall look and feel of your brand touch points. Then we develop adaptable design solutions for key elements surrounding your brand's communications, products, and services.

Your brand will come away from this phase with:

  1. a cohesive set of design concepts for key brand elements
  2. usage guidelines of the new brand identity
  3. 5 bound Brand Atmosphere® books featuring design concepts
  4. PDF & editable design source files

5 weeks

We explore solutions for your brand's website structure through iterations of prototype design and testing. Then we move into designing a clean, user-friendly, and impactful online experience that reflects your brand.

Upon completion of this phase you will have:

  1. a site map & functional html prototype
  2. a scope document for developers
  3. full designs for up to 10 key pages (JPGs & Raw, editable PSD files)
  4. a website style guide
  5. 4 weeks of free support to cover design and development questions


Customizing Your Process

Our 16 week process is designed to create a fully developed brand based on an established brand platform. We also work with clients to develop a brand platform in the first phase if desired. Clients interested in A/B testing two brand directions can inquire about a custom package. At the conclusion of A/B testing we work with you to finalize one brand.