Austrian Winery, Reckendorfer, approached FINIEN for a complete design overhaul. Each varietal was already named after a symphony played by the vineyard proprietor’s orchestra. Our very modern design approach was to enhance the musical theme on the labels without overstating the obvious. The team pulled actual sound waves from the symphonies for which each wine is named and we had them screenprinted onto the glass. In an unheard of move, all technical label information was incorporated onto the steady neck of the screw cap. The colors associated with each wine, as well as the original logotype were maintained to allow for easy recognition, while creating a lasting new impression with a label solution that would make TTB’s head spin.