CO-OP THINK Brand Identity Suite

As part of our ongoing creative brand strategy engagement with CO-OP Financial Services, we were tasked to craft an overarching suite of brand identities for the inspiring THINK program: THINK – the year-round online thought leadership hub, THINK Review – The Magazine for Credit Union Intrapreneurs, THINK Prize – The innovation challenge, and last but not least the annual THINK Conference. Each stands tall on its own, while easily identifiable as a brand family.