CO-OP Financial Services' machine learning platform is designed to detect and fight fraud faster than ever before. The COOPER identity shape was derived from the CO-OP brand mark to instill familiarity and connection. Multiple lines make up the shape to emphasize COOPER's multi-level approach to utilizing machine learning and AI. The thumbprint metaphor showcases customization as well as security. Lines open in various areas with rounded edges to bring an organic, human feel to the mark.