Onramp Identity

The hexagon and cube shapes in the icon represent Onramp’s expertise and thought leadership across its holistic 'six-levels-of-insight' approach to big data solutions, while also having subtle references to organic molecular structures. These six levels were uncovered and developed during a one-day FINIEN brand foundation workshop. The open spaces in the top right corner of the icon speak to the bridge or “onramp” that is being created to clear a path from latent data to fully visible and interpreted bioinformatic data. As a startup in the biotech space, this robust identity equipped the company to enter the world of big data like a big player in the field.