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WorldRemit Brand Strategy
When London-based WorldRemit approached us, we were faced with a weak brand story and a non-distinct visual language in an increasingly competitive market. We started this fast-paced brand transformation project with our Resonaid workshop which we conducted with the C-Suite. A strong founding story was identified and we readied the team to lean into the emotional triggers of fairness and connection between people rather than the product- and feature-focused storytelling from the past: WorldRemit exists to connect people and their money across borders through delightful experiences because we believe fair financial exchanges create opportunities and strengthen human bonds.![](/wp-content/uploads/2023/08/sc-worldremit-naming3.gif)
WorldRemit Brand Identity
Next, we refreshed the iconic logo to be friendlier, younger, and more versatile in applications while rethinking the story behind the mark: The WorldRemit icon consists of an octagon which represents a world connected through technology, while the intertwined W highlights the relationship between the sender and receiver and WorldRemit and its customers. A full brand refresh that encompassed social media strategy and digital property re-designs followed.We tested the new visual brand and proposition and are overwhelmed by the positive response. Visual favorability increased by 60%, recall of brand story by 30%.
- Uwe Hook
CMO