THE BRAND THERAPY BOOK 2

More key branding lessons to save time and money while winning hearts and minds.

A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that’s big on advice regularly to gain and hold onto brand focus.

For customers within the U.S., order a signed copy with a custom bookmark:

Signed Copy for $18

"If you are looking for easy-to-digest pointers for big brand impact, Brand Therapy and Fabian Geyrhalter have you covered!"

Kara Goldin, Founder,

HINT INC.

Author of WSJ Best Seller Undaunted

"A super-digestible collection of wisdom, best practices, and prompts to keep your brand in focus. I recommend to anyone trying to build something that matters."

Adam Rich, Founder

THRILLIST

A LOOK INSIDE

GET YOUR COPY

Order from us (U.S. only):

Signed Copy for $18

Includes Custom Bookmark

Order from your favorite reseller:

PRESS INQUIRIES

CONTACT

FOREIGN RIGHTS INQUIRIES

INQUIRE

READER REVIEWS

If you're a business owner or just love branding, this book is a must-read! It's thought-provoking and will stay on your mind for weeks.
– Valentin Ott, Goodreads
I loved reading this book, just like the first version of The Brand Therapy Book. It is filled with excellent insights and clarifications on branding and is undoubtedly a must-read for brand strategists and business owners. The book helps you define the meaning of branding in your own mind, it sort of clears out the clutter that piles up around this misunderstood word. In full disclosure, I am a big fan of Fabian, but I still genuinely recommend you read this book if you're at all interested in branding!
– Jelle Plevier, Goodreads

ABOUT THE AUTHOR

FABIAN GEYRHALTER is a renowned brand strategist, the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in brand transformations, and a partner at Chameleon Collective. He has deep expertise in guiding organizations through their brand transformations and has been sought out by companies such as Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and all four of his books on branding have turned into Amazon Bestsellers. His newest book is “The Brand Therapy Book 2.” Born in Vienna, Austria, he lives and works out of Greater Los Angeles and is a graduate of ArtCenter College of Design.
Play

SPEAKING Fabian Geyrhalter is a frequent speaker at conferences and universities worldwide and holds branding workshops at incubators and corporations. To contact Fabian for an event, click here.

WORKSHOPS In Fabian Geyrhalter's popular propietary one-on-one workshop he will re-define your company's vision and turn it into the foundation of a meaningful brand. Learn More

ALSO BY THE AUTHOR

Book cover of The Brand Therapy Book

THE BRAND THERAPY BOOK

Key branding lessons to save time and money while winning hearts and minds.

"Smart, snackable, branding bites"
-
Chris Do, Founder and CEO,
THE FUTUR

Read More
Book cover of bigger than this

Bigger Than This

A quick read about the deceptively difficult task of turning your venture into an admired brand.

"Don’t just read this book...put it to work inside your company and in your career."
-
William C. Taylor, Co-Founder,
FAST COMPANY

Read More
Book cover of how to launch a brand

How To Launch A Brand

Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity.

"Innovators everywhere will want to read this slim on size but hefty on advice [book]."
-
PORTLAND BOOK REVIEW

Read More
FINIEN