THE BRAND THERAPY BOOK

Key branding lessons to save time and money while winning hearts and minds.

A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that’s big on advice regularly to gain and hold onto brand focus.

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"Smart, snackable, branding bites"

Chris Do, Founder and CEO

THE FUTUR

"A delight to read. Reading a lesson a day just might keep brand issues away."

Lindsay Pedersen, Author

FORGING AN IRONCLAD BRAND

"A refreshing take on branding advice, this book is chock-full of bite-sized insights, daily affirmations, and useful reminders for brand and business leaders."

Rob Meyerson, Podcast Host

HOW BRANDS ARE BUILT

"All too often the important task of consistently branding a company is getting buried by timely marketing initiatives. The Brand Therapy Book should grace every CMO’s coffee table, even if just flipped through on occasion, the benefits will have therapeutic effects on any brand."

Kip Knight, Founder

CMO COACHES

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READER REVIEWS

What I love about Fabian's writing–the lean, quick, thought-provoking style–is even tighter in the Brand Therapy. Reminds me of Scott Belsky's the Messy Middle and Isaac Morehouse's Don't Do Stuff You Hate in the way I can flip through the book on random and find a wonderful insight on every page. A fine set of brand tips and due reminders for every business owner out there.
– Lav Kozakijevic, 05/10/20, Amazon
Great book about how to craft a brand and the mindset you need to become a long lasting company. These tips will help you create a company culture inside and out that will keep you in the minds of your customers and associates.
– Jude Ankrah, 05/08/20, Amazon
Easy to read and digest, this is a collection of golden insights on brand strategy and crafting meaningful brands.
– Priscilla, 05/08/20, Amazon
The brand therapy book is not just talking about brand but it also provides insight on how a startup/business can actually integrate the branding strategy together with other management strategies to build the brand from inside to outside. Each piece of the therapy is worth for you to spend time thinking deeper and it is like exploring new territory of your unknown area or discover the blindspot of what branding is doing. I am still reading, and plan to re-read again.
- Hao, 05/07/20, Goodreads

ABOUT THE AUTHOR

FABIAN GEYRHALTER is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and Art Center College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book “How to Launch a Brand” is a #1 Amazon Bestseller. His newest book is “Bigger Than This.” He lives and works in Long Beach, California and is a graduate of Art Center College of Design.
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SPEAKING Fabian Geyrhalter is a frequent speaker at conferences and universities worldwide and holds branding workshops at incubators and corporations. To contact Fabian for an event, click here.

WORKSHOPS In Fabian Geyrhalter's popular proprietary one-on-one workshop he will re-define your company’s vision and turn it into the foundation of a meaningful brand. Contact us for details or to schedule your workshop.

ALSO BY THE AUTHOR

BIGGER THAN THIS
is a quick read about the deceptively difficult task of turning your venture into an admired brand.

HOW TO LAUNCH A BRAND
is your comprehensive guide to launching a brand: from positioning to naming and brand identity.

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Long Beach, CA 90802
562.432.7627

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