THE BRAND THERAPY BOOK

Key branding lessons to save time and money while winning hearts and minds.

A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that’s big on advice regularly to gain and hold onto brand focus.

Order from us (U.S. only):

Signed Copy for $17

Includes Custom Bookmark

"Smart, snackable, branding bites"

Chris Do, Founder and CEO

THE FUTUR

"A delight to read. Reading a lesson a day just might keep brand issues away."

Lindsay Pedersen, Author

FORGING AN IRONCLAD BRAND

"A refreshing take on branding advice, this book is chock-full of bite-sized insights, daily affirmations, and useful reminders for brand and business leaders."

Rob Meyerson, Podcast Host

HOW BRANDS ARE BUILT

"All too often the important task of consistently branding a company is getting buried by timely marketing initiatives. The Brand Therapy Book should grace every CMO’s coffee table, even if just flipped through on occasion, the benefits will have therapeutic effects on any brand."

Kip Knight, Founder

CMO COACHES

A LOOK INSIDE

SHARE QUOTES FROM THE BOOK

GET YOUR COPY

Order from us (U.S. only):

Signed Copy for $17

Includes Custom Bookmark

PRESS INQUIRIES

CONTACT

FOREIGN RIGHTS INQUIRIES

INQUIRE

READER REVIEWS

A great reminder tool when you feel stuck on brand strategy, visual clarity, verbal clarity.
– Aryanto Li, 07/31/20, Goodreads
This book is amazing. This is what you need whether you're a small business or a big business. Every page is value-driven to its core. I learned something every time or found something that I need to reevaluate in order to drive success. Fabian does it again with this one. Highly Recommend!
– Gabe, 07/28/20, Amazon
I’ve made a habit of reading a page or two every morning and can already see its influence on my work with clients.
– Charlie Hunt, 07/24/20, Amazon Uk
This book is really a spring of knowledge! It gives a lot of value to all who are in marketing positions or just interested in branding. Keep it up!
– Richard Zechner, 06/18/20, Amazon.de

ABOUT THE AUTHOR

FABIAN GEYRHALTER is a renowned brand strategist, the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in brand transformations, and a partner at Chameleon Collective. He has deep expertise in guiding organizations through their brand transformations and has been sought out by companies such as Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and all four of his books on branding have turned into Amazon Bestsellers. His newest book is “The Brand Therapy Book 2.” Born in Vienna, Austria, he lives and works out of Greater Los Angeles and is a graduate of ArtCenter College of Design.
Play

SPEAKING Fabian Geyrhalter is a frequent speaker at conferences and universities worldwide and holds branding workshops at incubators and corporations. To contact Fabian for an event, click here.

WORKSHOPS In Fabian Geyrhalter's popular propietary one-on-one workshop he will re-define your company's vision and turn it into the foundation of a meaningful brand. Learn More

ALSO BY THE AUTHOR

Book cover of The Brand Therapy Book

THE BRAND THERAPY BOOK 2

More key branding lessons to save time and money while winning hearts and minds.

"Building a cherished brand takes time. Benefiting from this book won`t."
-
Jeni Britton, Founder,
JENI'S SPLENDID ICE CREAMS

Read More
Book cover of bigger than this

Bigger Than This

A quick read about the deceptively difficult task of turning your venture into an admired brand.

"Don’t just read this book...put it to work inside your company and in your career."
-
William C. Taylor, Co-Founder,
FAST COMPANY

Read More
Book cover of how to launch a brand

How To Launch A Brand

Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity.

"Innovators everywhere will want to read this slim on size but hefty on advice [book]."
-
PORTLAND BOOK REVIEW

Read More
FINIEN