THE BRAND THERAPY BOOK

Key branding lessons to save time and money while winning hearts and minds.

A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that’s big on advice regularly to gain and hold onto brand focus.

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"Smart, snackable, branding bites"

Chris Do, Founder and CEO

THE FUTUR

"A delight to read. Reading a lesson a day just might keep brand issues away."

Lindsay Pedersen, Author

FORGING AN IRONCLAD BRAND

"A refreshing take on branding advice, this book is chock-full of bite-sized insights, daily affirmations, and useful reminders for brand and business leaders."

Rob Meyerson, Podcast Host

HOW BRANDS ARE BUILT

"All too often the important task of consistently branding a company is getting buried by timely marketing initiatives. The Brand Therapy Book should grace every CMO’s coffee table, even if just flipped through on occasion, the benefits will have therapeutic effects on any brand."

Kip Knight, Founder

CMO COACHES

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READER REVIEWS

A great reminder tool when you feel stuck on brand strategy, visual clarity, verbal clarity.
– Aryanto Li, 07/31/20, Goodreads
This book is amazing. This is what you need whether you're a small business or a big business. Every page is value-driven to its core. I learned something every time or found something that I need to reevaluate in order to drive success. Fabian does it again with this one. Highly Recommend!
– Gabe, 07/28/20, Amazon
I’ve made a habit of reading a page or two every morning and can already see its influence on my work with clients.
– Charlie Hunt, 07/24/20, Amazon Uk
This book is really a spring of knowledge! It gives a lot of value to all who are in marketing positions or just interested in branding. Keep it up!
– Richard Zechner, 06/18/20, Amazon.de

ABOUT THE AUTHOR

FABIAN GEYRHALTER is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and Art Center College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book “How to Launch a Brand” is a #1 Amazon Bestseller. His newest book is “Bigger Than This.” He lives and works in Long Beach, California and is a graduate of Art Center College of Design.
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SPEAKING Fabian Geyrhalter is a frequent speaker at conferences and universities worldwide and holds branding workshops at incubators and corporations. To contact Fabian for an event, click here.

WORKSHOPS In Fabian Geyrhalter's popular propietary one-on-one workshop he will re-define your company's vision and turn it into the foundation of a meaningful brand. Learn More

ALSO BY THE AUTHOR

BIGGER THAN THIS
is a quick read about the deceptively difficult task of turning your venture into an admired brand.

HOW TO LAUNCH A BRAND
is your comprehensive guide to launching a brand: from positioning to naming and brand identity.

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