THE BRAND THERAPY BOOK

Key branding lessons to save time and money while winning hearts and minds.

A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that’s big on advice regularly to gain and hold onto brand focus.

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"Smart, snackable, branding bites"

Chris Do, Founder and CEO

THE FUTUR

"A delight to read. Reading a lesson a day just might keep brand issues away."

Lindsay Pedersen, Author

FORGING AN IRONCLAD BRAND

"A refreshing take on branding advice, this book is chock-full of bite-sized insights, daily affirmations, and useful reminders for brand and business leaders."

Rob Meyerson, Podcast Host

HOW BRANDS ARE BUILT

"All too often the important task of consistently branding a company is getting buried by timely marketing initiatives. The Brand Therapy Book should grace every CMO’s coffee table, even if just flipped through on occasion, the benefits will have therapeutic effects on any brand."

Kip Knight, Founder

CMO COACHES

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READER REVIEWS

This book has already helped me to view branding with a deeper insight and understanding than I had before. As an up-and-coming brand strategist, I always looking for ways to broaden and stretch my knowledge of the industry.This book does just that. Fabian this is a phenomenal read! Thank you for your wisdom and insight you shared in this book. You have done it again!
– Deon B, 06/05/20, Brandtro
Those who are serious about brand strategy or want brand longevity for their start-up, this is must go-to reference that will guide you throughout the life of your business. It's easy to read but full of direction and unique golden nuggets you won't find elsewhere.
– Ash, 05/30/20, Amazon
This book is an extremely easy read without sacrificing substance. Fabien has done a great job giving actionable branding insights that can help someone just starting or the experienced brand strategist.
– Khaleel Artis, 05/23/20, Amazon
What I love about Fabian's writing–the lean, quick, thought-provoking style–is even tighter in the Brand Therapy. Reminds me of Scott Belsky's the Messy Middle and Isaac Morehouse's Don't Do Stuff You Hate in the way I can flip through the book on random and find a wonderful insight on every page. A fine set of brand tips and due reminders for every business owner out there.
– Lav Kozakijevic, 05/10/20, Amazon

ABOUT THE AUTHOR

FABIAN GEYRHALTER is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and Art Center College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book “How to Launch a Brand” is a #1 Amazon Bestseller. His newest book is “Bigger Than This.” He lives and works in Long Beach, California and is a graduate of Art Center College of Design.
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SPEAKING Fabian Geyrhalter is a frequent speaker at conferences and universities worldwide and holds branding workshops at incubators and corporations. To contact Fabian for an event, click here.

WORKSHOPS In Fabian Geyrhalter's popular propietary one-on-one workshop he will re-define your company's vision and turn it into the foundation of a meaningful brand. Learn More

ALSO BY THE AUTHOR

BIGGER THAN THIS
is a quick read about the deceptively difficult task of turning your venture into an admired brand.

HOW TO LAUNCH A BRAND
is your comprehensive guide to launching a brand: from positioning to naming and brand identity.

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Long Beach, CA 90802
562.432.7627

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