We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect deeply with the ones that matter in order for you to grow your business faster and easier. We solve a variety of brand pain points, from strategy to naming and brand identity in a focused and swift manner. We help one-person funded startups and one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

Gain Brand Clarity
View Our Work

Insights

Video

The Power of Positioning

A simple exercise showing how positioning leads to sales on hand of 5 brand strategists/designers from my Hitting The Mark Circle group.

playWatch Video

Hitting the mark podcast

EP113 – BEZI: Ilay Karateke, Co-Founder

Ilay Karateke is on a mission to bring Labneh to kitchens around the United States, or maybe this is more of a sprint than a mission because her brand, BEZI, is moving fast.   Product...

playListen Here
Book cover of how to launch a brand

Books

Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

Learn More
upcoming event
03.03 How to Launch a Brand @ Beach Incubator, CSU, Long Beach
FINIEN