We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect deeply with the ones that matter in order for you to grow your business faster and easier. We solve a variety of brand pain points, from strategy to naming and brand identity in a focused and swift manner. We help one-person funded startups and one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

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Hitting the mark podcast

EP101 – Toneoptic: Fabian Geyrhalter, Founder

Hitting The Mark is back from its hiatus with guest host Kara Ebel interviewing Fabian Geyrhalter. We wanted to do something special for episode 101, and here we go!   You know Fabian Geyrhalter as...

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How Brand Strategy Can Be Implemented Seamlessly

I dive into how a new or revitalized brand strategy can swiftly be crafted, successfully owned, and seamlessly implemented by a client and their partners.

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Book cover of how to launch a brand


Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

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upcoming event
03.03 How to Launch a Brand @ Beach Incubator, CSU, Long Beach