We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect deeply with the ones that matter in order for you to grow your business faster and easier. We solve a variety of brand pain points, from strategy to naming and brand identity in a focused and swift manner. We help one-person funded startups and one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

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Hitting the mark podcast

EP106 – Michelle Penczak: Squared Away, CEO & Founder

Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year.   Squared Away is rooted in a mutual...

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Hitting the mark podcast

EP105 – Alex Ostroy: Ostroy, Co-Founder & Creative Director

Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite.   Coming from a graphic...

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Book cover of how to launch a brand


Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

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upcoming event
03.03 How to Launch a Brand @ Beach Incubator, CSU, Long Beach