Blog Archives
EP060 – Björn Steinar Jónsson, Founder & CEO, Saltverk
Björn Steinar Jónsson runs Saltverk, which produces hand-harvested sustainable sea salt using only energy from geothermal hot springs in the northwestern fjords of Iceland. Saltverk’s salt-making method is based on the traditional methods of the 17th-century, which means that during the entire process they leave zero carbon footprint.
The salt is used in many of the world’s best restaurants (great story about Noma in the interview) and it was time to sit down and talk about the concept of ‘brand’ with Björn, whose product I have been enjoying for a little while now.
It was a great pleasure and I hope you will enjoy Björn’s story of harvesting salt, his empathetic viewpoints on sustainability, trust, and brand purpose which should be inspirational for any brand builder, marketer, and foodie alike.
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How to bring your brand to life
And why I believe company culture is the key foundation to great branding, and how Instagram shows the true soul of a brand
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How to create the perfect brand name
The Birth of The Perfect Name
…and why I write a brand obituary as part of that process?
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How to differentiate and position your brand
A Lesson In Positioning…on the hand of Planet Fitness, one of my case studies from Bigger Than This
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EP059 – Nicole Gibbons, Founder & CEO, Clare
Interior designer Nicole Gibbons set out to ‘take the pain out of paint’ through her brand Clare where she has pioneered an easier, faster, and more inspiring way to shop for paint.
Fast Company proclaimed “The Warby Parker of paint is here” and Nicole has just been named one of Inc’s 100 Women Building America’s Most Innovative and Ambitious Businesses.
In a fascinating conversation, we dive into sustainability, physical retail experiences versus D2C, Clare’s unique brand language, and of course, the meaning behind the brand’s name, which could have easily been Nicole, but ended up being Clare. And you will get to know the very misleading and dangerous side of the paint industry.
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The Software Mega-Vendor Branding Crisis
As a guest of the CEO and COO of Origina, we dive into the world of mega software vendors, their brand acquisitions, company culture, and brand faux-pas.
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Why your brand’s authenticity may be meaningless
Explained in under 60 seconds.
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Seeing purpose in deriving the soul of a company
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EP058 – Shivam Punjya, Founder, behno
Shivam Punjya is the founder of the luxury handbag label behno which is designed in NYC but made in India. behno operates at the intersection of ethical thinking and luxury design, a space I have always been very interested in.
Further, behno’s mission is to redefine and bring awareness to the character of “Made in India”, and to set a new standard for Indian factory manufacturing that improves the quality of life and safety of women in the garment trade.
Shivam and I talk about how to move from exploiting cheap labor to creating a nurturing environment and community, how the company’s name encompasses the DNA of the brand even after pivots, the innovative way in which behno reacted to Blackout Tuesday last year, and much much more.
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The single most important brand ingredient to stand out from your competitors
Explained in under 2 minutes
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The Post Host
Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
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