Join us as we browse through my professional journey and unravel many brand questions along the way, such as:
The biggest branding mistakes businesses make
Why our opinions on the Jaguar and Walmart re-brands don’t matter
How to build a brand that connects and sells
Why branding is about shortening the journey from “maybe” to “definitely”
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5 Ingredients of a Strong Brand Foundation
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Brand Architecture Strategies for Sustainable Brand Development
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How to Name your New Brand Successfully
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How to Match Your New Brand Name with an Appropriate Domain Name
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How to Gain Swift Stakeholder Buy-in During the Early Stages of your Brand Creation
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Creating Brands with a Purpose – When Social Impact turns into Profit
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