Filter by Type
Park Tahoe Inn Identity
Tasked to create a brand identity for a remodeled hotel in beautiful Lake Tahoe, we knew we had to find a way to showcase the majestic area in the most simplistic and modern manner, while standing out from the sea of hospitality logos in vicinity. Within the simple typographic identity, we focused on the elements of the lake as well as the mountains: the key attractions that draw visitors to this majestic area on the Nevada-California border year-round. The brand image was carried through all brand atmosphere touchpoints and continues to inspire guests to indulge in the surroundings of its beautiful location.
Crafting the brand identity for this new high-end chain of pet groomers, we knew we needed to shake things up with a dash of unexpected color and a playful, memorable and unique name. And of course it had to be damn cute, without that grooming kitsch with which we are all too familiar. While cats and dogs found a safe place under the yellow umbrella (yes, it's how we tricked them into getting a good wash), the brand atmosphere touchpoints found its differentiation through strong color and icon-language.
The name for this high-end pet groomer was derived from the notion of pets getting a good wash, which many canines don't list as their top ten things to do. The fun name YelloUmbrello defined how different the groomer was, while it also alluded to the franchising model (a brand umbrella). Most importantly though it created a sense of trust, ensuring pets were in a safe and clean environment. We also joyfully crafted the tongue-in-cheek tagline ‘Happiness is a pampered pet.'
Match Creative Talent IdentityCreative talent agency Match chose us to spearhead an all-encompassing re-branding effort of the firm’s dated identity system. Our solution revolved around the symbiotic relationship of talent and hiring party, the foundation of the company. Each letter consists of two parts that make it work, that hold it together, that create the company. It talks about co-dependency as much as leaning on each other to successfully fulfill a task. The symbolic letter A turned into the scalable icon while alluding to the transformation into a digital-first workflow (the hint of a cursor) that Match embarked on at the time of the re-branding. Match Creative Talent got acquired by Onward Search a few years after the re-branding initiative.
Fabian and his group did an outstanding job on re-branding my company. I would recommend FINIEN as a very strong brand design firm and will continue to use them for our ongoing needs.
- Mark Armstrong
Thumbroll IdentityThumbroll is a Los Angeles-based medical education startup. The app allows medical students to learn critical techniques and procedures at their own pace through a proprietary scrolling functionality. The iconic mark represents forward motion while resembling a shifting pause button, thereby combining the two key points of the user's brand experience. The identity design further alludes to the relationship between medical procedure and the medical student and uses contrasting blue tones that fit into the vertical while resonating with the next generation of students.
The brand identity derived for data management company Qbase focused on the firm being ‘the connecting element’ as well as an overall elevated look to disrupt the IT segment as it launched over a decade ago. We were tasked to establish a visual identity evoking trust and commitment on a global manner for its clientele of Fortune 500 CTOs. Today, Qbase has 250 clients in 18 states and three countries, including the US Air Force, and we are proud to have played our part in the early successes of the company.