BIGGER THAN | this |

A quick read about the deceptively difficult task of turning your venture into an admired brand.

Inspired by a new wave of commodity brands that is winning hearts, using the eight traits and their commandments in this book will guide you to your specific path to turning your venture, may that be a commodity product or a hot startup, into a better, more beloved brand.

Get your copy now:

“In Bigger Than This, Fabian Geyrhalter offers a set of ideas and a collection of case studies to help you create long-lasting value in head-spinning times. Don’t just read this book...put it to work inside your company and in your career.” - William C. Taylor, Co-Founder, Fast Company, and author of Simply Brilliant

“This book, without a doubt, will create better companies in the years to come.” - Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence

“Bigger Than This is a small book with a very big font and an even bigger idea.” - Shaun Smith, Author of On Purpose: Delivering a Branded Customer Experience People Love

“Bigger Than This will, within the first few pages, make it clear why the author is such a branding and marketing guru. If you're interested in starting, or taking your existing business to the next level, I'm absolutely certain that Bigger Than This is the very best place to start.” - Jamie Michele, READERS' FAVORITE

“Bigger Than This has just the right mix of big ideas and practical examples. Fabian Geyrhalter’s book does a superb job of illuminating modern-day branding in a format that makes reading it a pleasure.” - Barry Silverstein, Foreword Reviews

“As 'real world practical' as it is insightfully 'user-friendly' in organization and presentation, 'Bigger Than This' is an extraordinary and invaluable read from cover to cover” - MIDWEST BOOK REVIEW

"This is a realistic, easy, and logical companion for any business venture willing to realize and share the story behind their products. A must-read for any entrepreneur." - SEATTLE BOOK REVIEW

“I highly recommend Bigger Than This. Funny, direct, honest, packed with insights, stories and great tips. Concise and clever: you can read it in an hour and get the wisdom of years.” - Andy Milligan, Author of Bold: How to Be Brave in Business and Win

“The author’s genuine enthusiasm for this topic is infectious. Expect your copy to become dog-eared...you’re likely to find yourself referencing it again and again.” - David Glaze, Creative Director, Amazon

“Essential reading for any entrepreneur who wants their brand to be more empathetic.” - Heather McGough, Co-Founder, Lean Startup Co.

“5 out of 5” - Clarion

“Recommended Reading” - MARKETING WEEK

“Refreshingly clear and devoid of jargon, Bigger Than This is full of case studies, insights, and analysis that explore the best ways in which to turn a business into a brand.” - Brittany Golob, Editor, Transform Magazine

“If you are a business owner, this is an important book.” - Dr. Alex Mehr, CEO & Co-Founder, Mentorbox

“Bigger Than This is an executive’s guide to the critical qualities, questions, and quirks behind every authentic brand. You’re going to want a highlighter for this one.” - Ken Plasse, CEO, Fishpeople Seafood

“Seth Godin’s and Fabian Geyrhalter's books are my go-to and if you're interested in building a brand bigger than your product, I recommend taking a look at them. The reason I love Bigger The This so much is that it not only acknowledges that branding can make a subpar product better than the competition but also talks tactically about how brands can build superior brands.” - Robbie Abed, Inc.com

ABOUT THE BOOK

A LOOK INSIDE

SHARE QUOTES FROM THE BOOK

“A new wave of commodity brands is winning hearts and is teaching us how to turn any product into an admired brand.”

– Excerpt from the book Bigger Than This

“For the first time in history, it is more difficult for big brands to gain unconditional consumer trust than it is for a startup brand.”

– Excerpt from the book Bigger Than This

“As a startup brand, though, consistently providing small but thoughtful delights can be the one thing to set your brand apart from your competitors’ offering of the same product or service.”

– Excerpt from the book Bigger Than This

“It occurred to me that the latest wave of brands we love is not leading through disruption and/or innovation. These brands are actually launching with nothing other than a commodity product – with nearly instant brand advocates and huge scale to follow.”

– Excerpt from the book Bigger Than This

“If you are in a space known for opacity and complexity, transparency can go quite a long way with your audience.”

– Excerpt from the book Bigger Than This

You are searching for the AND?DNA, the underlying DNA of your brand story, which all starts by asking, “What is bigger than this?”

– Excerpt from the book Bigger Than This

GET YOUR COPY

PRESS INQUIRIES

CONTACT

FOREIGN RIGHTS INQUIRIES

VISIT PUBMATCH

READER REVIEWS

This book provides solid advice on launching a brand and telling the story of your startup. The advice is rooted in examples from the launch of successful businesses and widely applicable to all sorts of industries. It's straightforward, practical, and easy to digest. Definitely a must-read for entrepreneurs!
AnnaJane4185, 10/04/18, Amazon
I found the book very educational and an inspiration. As I embark on my new business journey I will sure be using the suggestions given in the book.
Eid Creations LLC, 09/27/18, Amazon
A good and quick read that gives strong examples of how to view your business and build a strong brand. I had to reread it a few times to make it stick for me because there is so much useful guidance offered.
Ephreview, 09/02/18, Amazon
I am just launching another startup, and I can see why I failed with previous ideas. Having this book won't certify success, because building a brand is as hard as raising a child, maybe harder, but it will help put your ideas together in a very organized manner.
Christian Ordoñez, 08/15/18, Amazon

#BIGGERTHANTHIS

Around The Globe

Fabian will be on a book tour during Spring and Summer 2018 and would love to speak to your community. If you would like to host an event CLICK HERE

ABOUT THE AUTHOR

FABIAN GEYRHALTER is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and Art Center College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book “How to Launch a Brand” is a #1 Amazon Bestseller. His newest book is “Bigger Than This.” He lives and works in Long Beach, California and is a graduate of Art Center College of Design.
Play

SPEAKING Fabian Geyrhalter is a frequent speaker at conferences and universities worldwide and holds branding workshops at incubators and corporations. To contact Fabian for an event, click here.

WORKSHOPS In Fabian Geyrhalter's popular proprietary one-on-one workshop he will re-define your company’s vision and turn it into the foundation of a meaningful brand. Contact us for details or to schedule your workshop.

ALSO BY THE AUTHOR

HOW TO LAUNCH A BRAND Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity. In this book Fabian Geyrhalter shares expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.