Blog Archives

Tyler Strand co-founded the creative operations platform Air, a tech company that could easily be seen as a media agency. Air is empowering Creatives in the age of AI, and the entire brand is built on smart brand marketing. The team is putting out all kinds of crazy campaigns that most Creatives wish their agency would let them run, thereby building a bond and a community that reaches far beyond the product.

A fascinating brand, with a name that continues to set the direction even after 8 years in business. Tyler shares his insights on community building and why picking brand marketing versus traditional feature-forward sales was the right path for Air in a highly edutaining episode.

Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi.

In this episode, we delve into conscious capitalism, the reduce and regenerate model, and brand growth through community building. Throughout we talk about all things creative and brand, naturally.

Kegan Fisher, together with her husband, co-founded the Frank Darling brand to revolutionize the fine jewelry industry. One fine piece of copy from the brand’s website reads, “The hardest thing on Earth is now a little easier. We’ll be frank, darling. The diamond industry benefits from confused customers.”

What began in a Brooklyn apartment has grown into a nationally recognized brand with nine brick-and-mortar locations and consistent triple-digit growth year over year. This episode dives into some of our favorite topics: mastering customer-centric thinking and using empathy as a business strategy. Oh, and the name Frank Darling, of course.

Lucy Goff is the founder of LYMA, the buzzy London-based brand providing ‘the world’s most powerful skin longevity system.’

A LYMA Laser runs you $2,700, and the LYMA Laser Pro sets you back $6,000: a significant investment, and a challenging brand positioning to defend in a highly opaque industry.

This episode focuses on how Lucy and her team have created a new niche with significant success from both product and marketing perspectives.

Michael Browning Jr. is the Founder and CEO of Unleashed Brands, the parent company of youth enrichment franchises that serve millions of families annually across 1,400 locations, including Urban Air Adventure Park, The Little Gym, Snapology, Premier Martial Arts, Class 101, XP League, and Water Wings.

Michael and I delve into the business of building and expanding magnetic franchise brands: How to make a brand stick, how to attract operators, and ways in which to become part of a customer’s multiple life stages.