Nichole Montoya, together with a designer, co-founded Cheddar Up ten years ago. The platform helps over 100,000 groups and organizations collect payments and information to support and grow their communities.
Nichole and I talk about how important design was to the success of the brand, how, as a product company, being highly aware of feature creep is a must to ensure the brand does not steer too far away from its positioning and how getting outside brand help can re-invigorate the product experience.
Matteo Grassi went from breakdancing in Italy to traveling with a circus across Australia, then overseeing 7 e-commerce brands and lately launching Popup, a no-code online store-building platform that provides flexibility in customers’ journeys. All of this said, Matteo also holds a Masters in Psychology and worked as a brand strategist.
What you get when you combine these life experiences and education is someone who has a no-bs approach to brand thinking and community building and on today’s episode, this is exactly what we dive into head-first, while also learning about the strategy in which IKEA places mirrors in their stores and how cross-border online sales should really look like. And, skip the first 10 minutes if you are not interested in us talking about the future of music since Matteo, amongst all these other things, is also a producer.
Suze Dowling is the Co-Founder of Gin Lane, where she helped launch over 50 D2C challenger brands like Harry’s, Hims, and Sweetgreen. She closed shop and the same founding team started Pattern Brands which now acquires and nourishes brands in the home goods space. Pattern’s current portfolio of 7 brands includes Poketo, Onsen, and Letterfolk.
So today we talk not only omni-channel, but omni-brand. We obviously touch on brand architecture, how not to lose authenticity when acquiring and marketing a multitude of brands and we discuss the biggest challenges and best tips when it comes to brand building.
This is an important episode for any founder (especially if you are running a Shopify-enabled D2C business) as well as for any brand builder and marketer to indulge in since you are able to get the perspective of a founder, a brand-builder, and an investor all in one and the same person and in a very succinct way.
Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a beloved suite of household essentials with bold colors, unique materials, and characters that are eager to help.
At Hitting The Mark I pride myself on bringing you as much the well-known, as the unusual upcoming, brands that find a way to make their brands stand out and the founders – not marketers – who have those stories to tell. Staff nicely personifies the latter.
Charlie and I talk about the 99% perfect brand name, how brand-thinking is at the core of his company, and how he was able to capture the imagination of his audience – and that of Drew Barrymore – all in an organic manner and why brand storytelling will be even more important in the future of this young company.
Steph Hon is the Founder and CEO of Cadence, the product innovation brand that brought you the modular collection of magnetic, sustainable, TSA-compliant, and leakproof Capsules that lets you store your must-have items from your medicine cabinet, jewelry box, and cosmetics bag so you can move through the world with ease and confidence.
I am certain you have seen the distinct and beautiful products pop up in your social feeds or in the media. How the brand was created, and the brand DNA that holds it all together (well that, and magnets) is what Steph shares with us in a wonderful conversation that is parts empowering and motivating for founders and parts educational for anyone in the business of building brands.
If you run or assist a hardware brand, you owe it to yourself to listen in. If you want to build a brand that desires to lead with empathy and a user-first mentality, then this episode is also made for you.
Larry Birnbaum is the Co-Founder and CEO of ShopWorn, the e-commerce platform for customers who want to be the first to own authentic, unused luxury products while doing good for the environment.
This a fascinating proposition, one that challenges luxury brands as well as consumers to do something they used to be reluctant to do: Put trust in a discount reseller. It is also a two-sided marketplace which is always fascinating from a brand perspective as there are suddenly two stakeholders that the brand voice and image need to attract and engage. Needless to say, an episode well worth your time!
Tomo Delaney, despite coming from a family of advertising, decided very early on that he wanted to work for Vogue, which he subsequently did and he spent his entire career in the fashion world in London and NYC. Up until the point where he decided to become a stay-at-home dad. Now he is selling organic food paint for kids.
This is a story that is being written as we speak about a brand that will have its big breakthrough – very likely, fingers crossed – in the next few months and talking to Tomo about how he strategically connected the dots and piggy-backed (pun intended as Noshi has a Peppa Pig collaboration) on brands mums already trusted in order to introduce his own. A fascinating interview, one not to miss!
A conversation about what I learned about podcasting in my almost 100 episodes of hosting some of today’s most interesting founders.
Vladimir Vukicevic founded Meural and Rockethub, both companies that have been successfully acquired. Now with his third startup, he joined 2,000+ toothpaste brands in the marketplace.
To an outsider, it may seem like an overly competitive area to jump into and perhaps a bit random given his software and hardware background, but there is a deeply personal story behind Better & Better and to him, all his previous work has led up to this brand.
Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned into: a beloved home lifestyle brand with 20+ retail locations.
In this episode, we talk about how Ariel’s brand and advertising background was fundamental to her ability to quickly connect with customers, the power of storytelling, and the lasting emotion that a brand experience can have on an audience.