Blog Archives


From Brand Strategist to Brand Strategist

I talked with Eliza Blank who founded The Sill and revolutionized the household plant market with a keen eye on brand essence.

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EP071 – David Neeleman, Founder & CEO, Breeze Airways (JetBlue, and others)

David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue.

 

During the pandemic, he launched his latest airline brand, Breeze, and I sat down with David to talk about what branding means to him, what makes great company culture, how a book inspired the JetBlue brand, and his preferred airline naming process (in the case of JetBlue the name was derived the Friday before a Monday launch).

 

Needless to say, an episode that is packed with insights from a truly amazing brand builder I believe all of us are thrilled to hear from on the subject of branding.

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EP070 – Chris Boyd, Co-Founder & CEO, Drink Monday

Chris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey.

 

The brand is only a year old and its impeccable design caught my eye from day one.

 

Chris and I talk about how community and authenticity are key to building his brand. And he is walking that talk as he has 1,366 shareholders to who he is reporting.

 

And of course, we talk about the power of design and how the big question ‘why’ should be fundamental to any entrepreneur’s journey of building their brand.

 

A spirited conversation all around.

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EP069 – Chris Meade, Co-Founder, Crossnet

Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball.  Today you can catch Crossnet on ESPN and the product sells in over 3,000 locations in the US and around the world.

 

Chris and I talk about naming not only a brand, but a sport, how to create not only momentum but a movement, the latest in digital marketing, and why communication, internally and externally is key to brand success and, as usual, we touch on a lot more.

 

If you are an entrepreneur in the D2C space, listen in. If you are any kind of marketing professional, listen in. Much wisdom is to be gained from this conversation on how to get e-commerce traction in today’s environment.

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EP068 – Vicki von Holzhausen, Founder, von Holzhausen

Vicki von Holzhausen utilizes her background as a designer for Audi and Mercedes to innovate on materials that are truly sustainable through her eponymous vegan leather bags and accessory brand.

 

Vicki and I discuss the weight of her brand promise, The Conscious Code, how she bootstrapped a luxury brand, how she showcases accountability by using her last name as the brand name and so much more.

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EP067 – Kara Goldin, Founder & CEO, Hint

Kara Goldin is the Founder and CEO of Hint, Inc, the brand synonymous with the leading unsweetened flavored water in the US, loved by millions.

 

Within minutes of listening to Kara, you will understand why she became as successful as she has and why she is such an influential voice in business.

 

Kara shared an outpour of crucial lessons for both entrepreneurs and marketers alike, and her first book, Undaunted: Overcoming Doubts and Doubters, was released last October and is now a Wallstreet Journal Bestseller. Needless to say, an episode not to be missed.

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Words of optimism and brand advice for the next wave of entrepreneurs

I held a commencement speech for the Founder Institute Berlin, sending the newly minted founders off into a world of unknowns and tough competition.

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EP065 – Jeremy Parker, Co-Founder & CEO, Swag.com

Jeremy Parker bought the url swag.com to disrupt the boring and outdated promotional products industry. Swag should stand for something new, and be bought differently, and it should be stuff people actually want to keep.

 

That vision turned into reality as swag.com had 2000% growth over the last three years, made it onto Number 218 on Inc’s Top 500 Fastest Growing Companies list, and counts TikTok, Netflix, Facebook, Amazon, Mercedes, Starbucks, Google, and Spotify as its customers. Even during this tough past year, where events were canceled and offices shut down, the brand kept growing while most promotional product companies laid low or faltered.

 

In the end, Jeremy’s brand succeeded because he kept a razor-sharp focus on the ever-evolving customer experience. There are many brand and marketing lessons in this episode, from smart brand positioning within a commodity vertical to leading with empathy, this is an episode not to be missed.

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EP064 – Max Johnson, Co-Founder & CEO, Awe Inspired

Max Johnson built a tremendously impactful business over the course of the last 4 years through simple necklaces that celebrate female goddesses and leaders. The brand, Awe Inspired, was born out of Max’s mother’s desire to empower fellow cancer survivors. From the journey of blindly walking into brand agencies on Madison Avenue to learning how personalization and shared values are key to the future success of their jewelry brand, Awe Inspired is exactly that: Inspiring.

 

If you were wondering if taking a political stance is the right move for your brand, or how to navigate picking up the phone to call your customers to have them help you in creating the next iteration of your offering, to thinking of your brand as an actor, this episode is full of awe-inspiring – yes, I had to go there – nuggets of brand and marketing wisdom.

 

And, who knows, you may even be moved to tears when you hear the brand story.

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EP063 – Nick Ajluni & Nick Guillen, Co-Founders, TRUFF

You must have been on a social media diet to not have stumbled upon TRUFF’s masterfully designed array of truffle-infused sauces. But TRUFF is not solely a social media sensation, you can find the brand anywhere from Whole Foods to Neiman Marcus, and from the U.S. to Australia.

 

The two Co-Founders, Nick Ajluni and Nick Guillen, have a knack for brand building and now that I have tried their products, which of course in true TRUFF fashion they immediately shipped my way after recording the interview, I can attest that this is not just hot marketing; it is one unbelievably addictive, tasty, and unique product.

 

I am thrilled to have had them on the show to share their branding and marketing secrets with you. We had tons of fun during this interview and it is an episode I would want no one to miss out on.

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