Blog Archives


EP059 – Nicole Gibbons, Founder & CEO, Clare

Interior designer Nicole Gibbons set out to ‘take the pain out of paint’ through her brand Clare where she has pioneered an easier, faster, and more inspiring way to shop for paint.

 

Fast Company proclaimed “The Warby Parker of paint is here” and Nicole has just been named one of Inc’s 100 Women Building America’s Most Innovative and Ambitious Businesses.

 

In a fascinating conversation, we dive into sustainability, physical retail experiences versus D2C, Clare’s unique brand language, and of course, the meaning behind the brand’s name, which could have easily been Nicole, but ended up being Clare. And you will get to know the very misleading and dangerous side of the paint industry.

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The Software Mega-Vendor Branding Crisis

As a guest of the CEO and COO of Origina, we dive into the world of mega software vendors, their brand acquisitions, company culture, and brand faux-pas.

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EP058 – Shivam Punjya, Founder, behno

Shivam Punjya is the founder of the luxury handbag label behno which is designed in NYC but made in India. behno operates at the intersection of ethical thinking and luxury design, a space I have always been very interested in.

 

Further, behno’s mission is to redefine and bring awareness to the character of “Made in India”, and to set a new standard for Indian factory manufacturing that improves the quality of life and safety of women in the garment trade.

 

Shivam and I talk about how to move from exploiting cheap labor to creating a nurturing environment and community, how the company’s name encompasses the DNA of the brand even after pivots, the innovative way in which behno reacted to Blackout Tuesday last year, and much much more.

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EP057 – Emmanuelle Magnan, Founder & Creative Director, Pampa

Emmanuelle Magnan is the Founder of the Parisian flower studio Pampa.

 

Those of you listening to the show frequently know that I love to talk with founders of internationally known brands like Rotten Tomatoes and Evernote just as much as with smaller brands that are unknown to many of you, but that I feel are doing something unique in their space or with their brand.

 

Pampa is doing both as they disrupt the traditional flower business with a splash of color. Once you see their brand and their bouquets, you can not unsee them. That’s what happened to me as I scrolled through my Instagram feed and I stumbled upon the brand and sure enough, here we are today chatting with Emanuelle about how to stand out in a crowded space, how to navigate sustainability, and why branding is all about creating self-identification.

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EP056 – Brad Manning, Co-Brother, Two Blind Brothers

Brad Manning is one of the Co-Founders, or Co-Brothers as he puts it, of Two Blind Brothers, a mission-based company whose name is telling at least one important part of this brand’s story.

 

Two Blind Brothers is a NYC-based clothing line that focuses on luxury casual wear. Both founders are affected with a form of macular degeneration and pledge 100% of their profits to medical research to cure blindness. And their brand campaigns and stories are heartfelt and master examples of whip-smart marketing.

 

In this wonderfully inspiring conversation, we talk about what happens when mission-based brands pivot once their vision is fulfilled, how brands with a deep purpose have an easier time expanding across different product categories, how their ‘shop blind’ strategy is working miracles, how underproduced brand materials often outperform polished ones and above all, if you want to get a master class in authentic brand storytelling, this is it.

 

And as you know me, we also go a bit off-topic as I was wondering how a great keynote speaker like Brad works a big speech without being able to rely on a confidence monitor. The lesson: Despite being partially blind he has an advantage over those with perfect vision. And that is a key takeaway for those of you living with an impairment. You can follow Brad’s lead and turn that impairment into your superpower.

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Out-brand If you are not equipped to out-innovate

Touching on many other branding topics in this conversation, inspired by stagnant organizational health companies.

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EP055 – Patrick Lee, Co-Founder & founding CEO, Rotten Tomatoes

Patrick Lee was Co-Founder and founding CEO of Rotten Tomatoes, the movie rating system we all came to know so well and that I always saw as a kind of anti-brand.

 

To kick off 2021, we are talking about how Patrick transitioned from running a design firm, like so many of my listeners, to running Rotten Tomatoes 23 years ago. Needless to say, the brand is still going strong and we discuss how the name and the famous Tomatometer with its counter-intuitive colors came about, how focus is key to brand success, but we also go back to his design agency days where Patrick shares an inspiring story on how the small agency won Disney as a client without having any related work in their portfolio.

 

A well-rounded conversation to ease into 2021, which I hope will get a Certified Fresh status too. Oh, I know, only you Rotten Tomatoes fans will get that one.

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Why brand messaging is key for any startup.

Why brand messaging is key to any startup, or, why you need to know the word before you spread the gospel.

Explained in under 2 minutes.

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What creates a sticky brand?

Explained in under 2 minutes.

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