Do you remember this song? Talk Talk by the highly influential 80’s band Talk Talk?
That’s right, you do. It was rather memorable. Lucky for them, as they named their first song on their first album (their second single release) after their newly formed band.
That takes real guts.
And guts can result in glory…or defeat. Brutal defeat that is. A risk that many new ventures are willing to take when they name their product the same as their company, or vice versa. It is a move that most often is based on a swift launch. Rarely is the decision to name an offering and its company alike a choice of strategic nature.
When Talk Talk decided to choose Talk Talk for their ‘inaugural song’, there was a risk involved in case the song sucked, but the band had a decent amount of control over that. The song did not suck, instead it defined a sound that they built their entire career on. You hear Talk Talk (Company Name) and you automatically hear the song Talk Talk (Product Name) in your ears. Smart move.
In the entrepreneurial world though, betting on your one product to turn into a hit is a gamble that only gets amplified once you decide to diversify your portfolio of offerings down the road. Levi’s had a major hit with their jeans, then they tried selling khakis and failed doing so under their brand name; they had to create Dockers.
Here’s to you, Talk Talk, for tempting entrepreneurs to take this risk. For the ones that aspire to lead through brand strategy though, you may peruse our white paper on brand architecture instead (while listening to any 80’s hit of your choosing).