Just as “no man is an island,” no entrepreneur or CMO exists in a vacuum. We naturally seek the advice of our coworkers, friends, family, and mentors. Validation and constructive criticism are crucial in developing a brand. However, one can easily upset this delicate balance either by ignoring the counsel of others or seeking the opinion of everyone. This step in the process is a rather slippery slope, but we have devised some tips and tricks to save you time, money, and sanity.
An important issue that gets overlooked too often by entrepreneurs and CMOs is getting buy-in at the right times and from the right people. Appropriate timing and knowing whom to involve are key differentiators between smooth sailing with a set destination and being adrift with no land in sight (as it pertains to your launch).
CATEGORIES: White Papers