Benchmarks of a great name can be broken down into four distinct categories: 1) the name has significance and tells a story, 2) it has linguistic clarity and can be easily pronounced and spelled by the target audience, 3) the name is distinct and stands out amongst the competitors of your brand, and last but not least 4) it is marketable and has an available domain name. Refer to the below graphic where we explore the foundation of the Finien name.
CATEGORIES: Your Brand Launch: Naming
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|jun14||How to Turn Any Venture Into a Brand @ Intuit San Diego|
|jun18||How to Turn Any Venture Into a Brand @ The Futur – Livestream|
|jun28||MBA Brand Case Study Review @ Pepperdine Graziadio School|
|sept15||10|20 product+brand weekend intensive @ Silicon Valley|
|oct16||Mentor @ NPR’s How I Built This Summit with Guy Raz, San Francisco|
|oct17||Judge @ The 13th W3 Awards|
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