The meaning of our name

Latin 'finiens'
compass

Polynesian 'finien'
seed

French 'finir'
completed

About Finien

Turning ventures into brands

We are a purposefully small consultancy that specializes in creating strategic, verbal and visual brand clarity.

We see ourselves as therapists first, strategists, writers, and designers thereafter. In that order. If we don’t listen to you, we cannot shape your brand. Plus, it would not be very fulfilling nor successful.

We are experts in getting your brand ready to meet its audience and investors or to leave a better second impression. We further solve a variety of brand pain points in a strategic and swift manner. We work with one-person startups to one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

We are highly process oriented, because we believe in achieving proven results for our clients. We are surprisingly affordable, but that is relative; yet relatively important to mention.

We are located in downtown Long Beach (which in itself is located in Greater Los Angeles), but we work around the world. Even in places that don’t start with ‘Silicon.’

That's our brand in a nutshell. Now tell us about your brand and how we can create clarity for you.

About Fabian Geyrhalter

Finien-Picture of Fabian Geyrhalter

Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specialized in creating strategic, verbal and visual brand clarity. His client list ranges from high-growth startups such as Jukin Media, Survios, and Vimmia to established brands like Warner Brothers, The Bill & Melinda Gates Foundation, Goodwill, W Hotels and Honeywell. Geyrhalter regularly judges international design competitions and is an active jury member of the Academy of Interactive & Visual Arts. His branding work has won numerous accolades, including 30 "American Graphic Design Awards."

Geyrhalter is also a columnist for Inc and Forbes, and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and ArtCenter College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a distinguished "Global 100" mentor at the Founder Institute, and his book "How to Launch a Brand" is a #1 Amazon Bestseller. His newest book is "Bigger Than This – How to turn any venture into an admired brand." Geyrhalter was born in Vienna, Austria and is a graduate of Art Center College of Design.

Speaking & Workshop Inquiries

Fabian Geyrhalter is a frequent speaker at conferences and universities worldwide and holds branding workshops at incubators and corporations. Rates are negotiable for speeches, depending on content and audience, and business air travel and local accommodations will need to be covered. Please contact Fabian directly via fgeyrhalter@finien.com about workshop details and to inquire about current availability.

Current Topics

  • How to Launch a Brand (Speech)

    Based on the bestselling book 'How to Launch a Brand', Fabian Geyrhalter shares expert insights derived from over a decade of professional experience transforming new companies from ideation phase to tangible brand realities. Learn about the process of creating a strong brand, from the necessary steps to avoiding mishaps during a fast-paced brand launch:

    1. Creating a Strong Foundation - Your Brand Platform
    2. Naming Your Venture in a Meaningful Way
    3. Timeless Identity Design Creation
    4. Your Brand Atmosphere Touch Points

    This talk is catered to early stage companies and will provide attendees with actionable insights and step by step notes on how to launch their new product or service as a brand.

    Audience: Entrepreneurs, Startups, Founders

  • How to Turn Any Venture Into an Admired Brand (Speech)

    Based on his acclaimed book 'Bigger Than This – How to turn any venture into an admired brand,' Fabian Geyrhalter walks his audience through the traits that make brands connect deeply with their tribes, even ventures with little to no innovation. Depending on size of audience, background and time allocation, he will dive into 5 to 8 brand traits with case studies and actionable insights that any attendee can use to transform their, or their client's, brand. Lecture or workshop can be be followed by a fireside chat, Q&A and/or book signing.

    The talk is catered to entrepreneurs and Marketers of any level.

    Audience: Entrepreneurs, Startups, Founders, CMO's, Marketers

  • Laying the Foundation for your New Brand (Speech)

    Fabian Geyrhalter walks the audience through the steps of creating a strong foundation that will help turn an idea into a brand that will attract a specific target audience:

    • Find out what you need to do to dig deep into the essence of your brand to help you build a foundation that will guide the brand’s future
    • Learn how to analyze the visual/verbal aspects of your competitors and develop a plan that will enable you to set your brand apart
    • Discover how target audience personas bring your audience to life to help you formulate a brand strategy that will connect with them on an emotional level
    • Learn how the personality archetype of your brand can act as a guide in the creation of your brand’s tonality and look-and-feel

    Audience: Entrepreneurs, Startups, Founders

  • Laying the Foundation for your New Brand (1-Day Workshop)

    Based on the #1 Amazon Bestselling book ‘How to Launch a Brand’, this 1-day intensive will give you the opportunity to work hands-on with Fabian Geyrhalter, Principal of FINIEN, to develop a Brand Platform for your new venture. Fabian will use his 13 years of experience working with clients such as Evolution, Goodwill, and the Bill & Melinda Gates Foundation, to walk you through the process of launching a new brand and work closely with you to accomplish the following:

    • Formulate a brand introspective that will dig deep into the essence of your brand and help you build a foundation that will guide the brand’s future
    • Analyze the visual/verbal aspects of your competitors and develop a plan that will enable you to set your brand apart
    • Create target audience personas that will bring your audience to life and help you formulate a brand strategy that will connect with them on an emotional level
    • Discover the personality archetype of your brand which will act as a guide in the creation of your brand’s tonality and look-and-feel
    • Learn what makes a great company name and analyze your own company name if you already have one selected

    Be ready to work — preferably with your laptop or tablet in hand. At the conclusion of the workshop you will have created the core of your Brand Platform for your company or product. This document is the foundation upon which your entire brand will be built and will act as your launch manifesto and guide.

    Audience: Entrepreneurs/Startup Groups with a well-formulated new business idea

Past Venues

  • Art Center College of Design
  • Business Rockstars
  • California Institute of Technology
  • California Women's Conference
  • Chapman University
  • Coloft
  • Concept to Code (TV-On-Air Mentor)
  • D.CAMP, Seoul
  • Exploration Institute
  • Founder Institute (LA, OC, SF, SD, SV, Zagreb)
  • Founders First Capital Partners
  • General Assembly
  • Ironfire
  • Intuit, San Diego
  • Internet Hungary Conference, Budapest
  • Japan Business Association of Southern California
  • Loyola Marymount University
  • Mentorbox
  • Miami Ad School ('Industry Hero')
  • New York Institute of Technology
  • Pepperdine Graziadio Business School
  • Plug And Play Tech Center
  • ROC
  • Santa Monica College
  • Silicon Beach @ USC
  • Startup Weekend
  • Techweek Los Angeles
  • The Futur
  • The New York Public Library
  • THINK '15, Colorado
  • University of California, Los Angeles
  • University of California, Irvine
  • University of Southern California
  • University of Zagreb, Croatia
  • VentureApp
  • WeWork
  • Westwood College
  • Wolves Summit, Warsaw
  • Women Founders Network
  • Wonder Women Tech
  • YPO

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