The meaning of our name
We are a purposefully small consultancy that specializes in creating strategic, verbal and visual brand clarity.
We see ourselves as therapists first, strategists, writers, and designers thereafter. In that order. If we don’t listen to you, we cannot shape your brand. Plus, it would not be very fulfilling nor successful.
We are experts in getting your brand ready to meet its audience and investors or to leave a better second impression. We further solve a variety of brand pain points in a strategic and swift manner. We work with one-person startups to one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.
We are highly process oriented, because we believe in achieving proven results for our clients. We are surprisingly affordable, but that is relative; yet relatively important to mention.
We are located in downtown Long Beach (which in itself is located in Greater Los Angeles), but we work around the world. Even in places that don’t start with ‘Silicon.’
That's our brand in a nutshell. Now tell us about your brand and how we can create clarity for you.
Renowned Brand Strategist and Creative Director Fabian Geyrhalter is the founder and principal of FINIEN, and a prolific author and speaker on the subject of branding.
Geyrhalter is a columnist for Forbes and Inc and has been published by the likes of The Washington Post, Entrepreneur and Mashable.
His best-selling book "How to Launch a Brand" became a go-to resource for entrepreneurs and creatives alike. His latest book is "Bigger Than This – How to turn any venture into an admired brand."
Geyrhalter is also the host of "Hitting The Mark," a podcast about the intersection of brand clarity and startup success.
He is a distinguished "Global 100" mentor at the Founder Institute and has held adjunct professor positions at ArtCenter College of Design and USC.
Fabian Geyrhalter is a frequent speaker at conferences and universities worldwide and holds branding workshops at incubators and corporations. Rates are negotiable for speeches, depending on content and audience, and business air travel and local accommodations will need to be covered. Please contact Fabian directly via firstname.lastname@example.org about workshop details and to inquire about current availability.
Based on the bestselling book 'How to Launch a Brand', Fabian Geyrhalter shares expert insights derived from over a decade of professional experience transforming new companies from ideation phase to tangible brand realities. Learn about the process of creating a strong brand, from the necessary steps to avoiding mishaps during a fast-paced brand launch:
This talk is catered to early stage companies and will provide attendees with actionable insights and step by step notes on how to launch their new product or service as a brand.
Audience: Entrepreneurs, Startups, Founders
Based on his acclaimed book 'Bigger Than This – How to turn any venture into an admired brand,' Fabian Geyrhalter walks his audience through the traits that make brands connect deeply with their tribes, even ventures with little to no innovation. Depending on size of audience, background and time allocation, he will dive into 5 to 8 brand traits with case studies and actionable insights that any attendee can use to transform their, or their client's, brand. Lecture or workshop can be be followed by a fireside chat, Q&A and/or book signing.
The talk is catered to entrepreneurs and Marketers of any level.
Audience: Entrepreneurs, Startups, Founders, CMO's, Marketers
Fabian Geyrhalter walks the audience through the steps of creating a strong foundation that will help turn an idea into a brand that will attract a specific target audience:
Audience: Entrepreneurs, Startups, Founders
Based on the #1 Amazon Bestselling book ‘How to Launch a Brand’, this 1-day intensive will give you the opportunity to work hands-on with Fabian Geyrhalter, Principal of FINIEN, to develop a Brand Platform for your new venture. Fabian will use his 13 years of experience working with clients such as Evolution, Goodwill, and the Bill & Melinda Gates Foundation, to walk you through the process of launching a new brand and work closely with you to accomplish the following:
Be ready to work — preferably with your laptop or tablet in hand. At the conclusion of the workshop you will have created the core of your Brand Platform for your company or product. This document is the foundation upon which your entire brand will be built and will act as your launch manifesto and guide.
Audience: Entrepreneurs/Startup Groups with a well-formulated new business idea