Please note: GEYRHALTER & CO. has evolved into FINIEN.

We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect deeply with the ones that matter in order for you to grow your business faster and easier. We solve a variety of brand pain points, from strategy to naming and brand identity in a focused and swift manner. We help one-person funded startups and one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

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Hitting the mark podcast

EP019 – Charles Antis, Founder & CEO, Antis Roofing & Waterproofing

Fabian sits down with Charles Antis, a founder who has been at it for 30 years. His is not a new brand, nor one that is shockingly innovative or disruptive at all as it relates...

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Hitting the mark podcast

EP018 – Stephen Sokoler, Founder & CEO, Journey Meditation

Fabian talks with Stephen Sokoler, the founder and CEO of Journey Meditation. Stephen runs a company on a mission: to help all people live happier, healthier, less stressed lives. Founded in 2015, Journey is building...

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Book cover of how to launch a brand


Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

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upcoming event
10.22 Mentor @ NPR's How I Built This Summit with Guy Raz, San Francisco