Please note: GEYRHALTER & CO. has evolved into FINIEN.

We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect deeply with the ones that matter in order for you to grow your business faster and easier. We solve a variety of brand pain points, from strategy to naming and brand identity in a focused and swift manner. We help one-person funded startups and one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

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Hitting the mark podcast

EP021- Till Janczukowicz, Founder & CEO, IDAGIO

Fabian sits down with Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as being the Spotify for classical music.   As the future of music listening is streaming and streaming services aren't...

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What Is The Difference Between Branding & Marketing?

A lively discussion on putting the horse before the cart – with Chris Do and Melinda Livsey.

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Book cover of how to launch a brand


Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

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upcoming event
10.22 Mentor @ NPR's How I Built This Summit with Guy Raz, San Francisco