Please note: GEYRHALTER & CO. has evolved into FINIEN.

We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect with its audience and investors. We further solve a variety of other brand pain points in a strategic and swift manner. We work with one-person startups to one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

Learn More
View Our Work


New Brand Post

Five Ways To Transform Into An Authentic Brand That People Will Love

The full article of below's excerpt was first published on Forbes on 05/16/18. How can a brand transform into being authentic when authenticity is the very core of any brand? Last year, I wrote a book...

Read more

New Brand Post

How Combat Flip Flops Used its Brand Story to Become Bigger Than its Products

The full article of below's excerpt was first published on Startup Nation on 04/18/18. While writing my last book, I reached out to Matt Griffin, CEO of Combat Flip Flops, to answer one specific question: How did...

Read more
Book cover of how to launch a brand


Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

Learn More
upcoming event
09.27 Bigger Than This @ Ironfire