Please note: GEYRHALTER & CO. has evolved into FINIEN.

We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect deeply with the ones that matter in order for you to grow your business faster and easier. We solve a variety of brand pain points, from strategy to naming and brand identity in a focused and swift manner. We help one-person startups and one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

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Insights

Hitting the mark podcast

Ep010 – Frank Demmler, Angel Investor

Fabian talks with Frank Demmler, who Inc Magazine dubbed Pittsburgh's 'startup whisperer.' We discuss how branding can set the direction for a B2B brand and how vintage inspired clothing brand Modcloth used crowdsourcing on many...

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Hitting the mark podcast

Ep009 – Raissa & Joyce de Haas, Co-Founders, Double Dutch

On this episode, Fabian talks with 26-year old Dutch identical twins Raissa and Joyce de Haas, who have built Double Dutch, a London-based brand of award-winning premium mixers that sold well over 10 million bottles...

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Book cover of how to launch a brand

Books

Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

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upcoming event
04.30 Startup Circle Live Session @ Startup Circle