Please note: GEYRHALTER & CO. has evolved into FINIEN.

We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect deeply with the ones that matter in order for you to grow your business faster and easier. We solve a variety of brand pain points, from strategy to naming and brand identity in a focused and swift manner. We help one-person startups and one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

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Hitting the mark podcast

Ep005 – Maxwell Cohen, Founder, Peel Away Labs

Fabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets.

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Hitting the mark podcast

Ep004 – Chris Do, Founder, The Futur

Fabian Geyrhalter talks with Chris Do, the Emmy award-winning designer, director, strategist, lecturer, consultant, and serial entrepreneur who is out to disrupt the world of education through his latest venture, the online content and education...

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Book cover of how to launch a brand


Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

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upcoming event
05.23 Keynote @ Global Brand Impact Summit, Boston