Please note: GEYRHALTER & CO. has evolved into FINIEN.

We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect with its audience and investors. We further solve a variety of other brand pain points in a strategic and swift manner. We work with one-person startups to one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

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Hitting the mark podcast

Ep001 – Raaja Nemani, Co-Founder, Rogue Brands

Fabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark.   Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands).   Previously,...

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Snap Snafu: ‘The Kardashian effect’ on company’s share price

On TV network CGTN, I discuss how I believe that Snapchat has a serious branding problem by losing its 'why.'

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Book cover of how to launch a brand


Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

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upcoming event
10.16 Mentor @ NPR’s How I Built This Summit with Guy Raz, San Francisco