Please note: GEYRHALTER & CO. has evolved into FINIEN.

We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect deeply with the ones that matter in order for you to grow your business faster and easier. We solve a variety of brand pain points, from strategy to naming and brand identity in a focused and swift manner. We help one-person startups and one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

Gain Brand Clarity
View Our Work

Insights

Hitting the mark podcast

Ep012 – Ben Kneppers, Co-Founder, Bureo

Fabian is on the line with Ben Kneppers in São Paulo for what must be one of the most inspiring episodes to date. Ben is a co-founder of Bureo, an emerging B Corp focused on creating...

playListen Here

Hitting the mark podcast

Ep011 – Mark Wallace, Co-Founder, Parlor Skis

In this episode, Fabian is joined by Mark Wallace, Co-Founder of Parlor, a custom ski brand from New England that is taking the art of customization and personalization to new heights. We learn how Parlor...

playListen Here
Book cover of how to launch a brand

Books

Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

Learn More
upcoming event
05.16 Branding: Bridging the Gap Between Data & Emotions @ GreenRope