Please note: GEYRHALTER & CO. has evolved into FINIEN.

We create strategic, verbal and visual brand clarity.

We are experts in getting your brand ready to connect deeply with the ones that matter in order for you to grow your business faster and easier. We solve a variety of brand pain points, from strategy to naming and brand identity in a focused and swift manner. We help one-person startups and one-hundred-thousand employee Fortune 500s. And usually in the exact same ways.

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How Brian Scudamore, Whose Brands Are Making A Million Dollars A Day, Leads With Brand Thinking

An edited version of this interview was first published in my column on Grit Daily on 02/19/19. I devoted my professional career to branding, from authoring books on the subject, to holding workshops and deriving...

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Hitting the mark podcast

Ep006 – Mark Thomann, Founder, Dormitus Brands

Fabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes Cingular Wireless, Brim Coffee, Aiwa, and as of late, the 90's PepsiCo drink, Slice.

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Book cover of how to launch a brand


Two acclaimed books by Fabian Geyrhalter on crafting an admired brand.

How to Launch a Brand is an actionable guide to crafting a brand from the ground up. Bigger Than This reveals eight traits that can turn any venture into an admired brand.

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upcoming event
03.20 Branding And Design @ Founder Institute Los Angeles