Benchmarks of a great name can be broken down into four distinct categories: 1) the name has significance and tells a story, 2) it has linguistic clarity and can be easily pronounced and spelled by the target audience, 3) the name is distinct and stands out amongst the competitors of your brand, and last but not least 4) it is marketable and has an available domain name. Refer to the below graphic where we explore the foundation of the Finien name.
CATEGORIES: Your Brand Launch: Naming
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Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
Key branding lessons to save time and money while winning hearts and minds.
How to turn any venture into an admired brand
How to Launch a Brand
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