Clarity for Brand Transformations

Your company is planning to go through a big transformation.

Now it’s time to switch focus to your brand: A new brand strategy will need to be developed, the perfect brand name crafted, and a new brand identity rolled out.

There are many stakeholders, and a lot is at stake; yet it must happen quickly.

We Are Ready to Enable Your Relaunch
Portrait of Fabian


Fabian is the founder and principal of FINIEN. He ran a successful branding and design agency for twelve years; then he realized that the traditional agency model no longer benefited today’s businesses. He closed shop, wrote his first best-selling book, How to Launch a Brand, and in 2013 relaunched as FINIEN, a purposefully small consultancy that shapes brands in a swift and focused manner. We work in an approachable way with founders and CMOs to establish brand clarity and focus. Fabian will be your direct contact and trusted guide throughout this collaboration.

Clients include:

  • Honeywell Logo
  • Kennedy Wilson Logo
  • Matchgroup Logo
  • Marriot International Logo

Their workflow was flawless. FINIEN provided insightful work in record time.

| Uwe Hook, CMO, WorldRemit (London, UK)
We Are Ready to Enable Your Relaunch
Book cover of how to launch a brand

Hitting The Mark

Conversations with founders and investors about the intersection of brand clarity and startup success

Fabian sits down with some of today’s most inspiring founders to discuss how they have defined their brand's DNA.

Past guests include Trevor Milton of Nikola, Phil Libin of Evernote, Mikael Soderlindh of Happy Socks and Stacy of Stacy’s Pita Chips.

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Book cover of bigger than this

Bigger Than This

A quick read about the deceptively difficult task of turning your venture into an admired brand.

"Don’t just read this book...put it to work inside your company and in your career."
William C. Taylor, Co-Founder,

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Book cover of how to launch a brand

How To Launch A Brand

Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity.

"Innovators everywhere will want to read this slim on size but hefty on advice [book]."

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