Hitting The Mark

Fabian
Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success.

FEATURING

EP123 – Unleashed Brands: Michael Browning Jr., Founder & CEO

Strategic Clarity + Verbal Clarity

Michael Browning Jr. is the Founder and CEO of Unleashed Brands, the parent company of youth enrichment franchises that serve millions of families annually across 1,400 locations, including Urban Air...

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EP122 – Ritual: Katerina Schneider, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Katerina Schneider, founder and CEO of Ritual, has redefined the supplement industry through transparent science and sourcing. In this episode, we revisit her launch of Ritual a decade ago—while she...

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EP121 – Fair Harbor: Jake Danehy, Chairman & Co-Founder

Strategic Clarity + Verbal Clarity

Jake Danehy runs the apparel brand Fair Harbor, which has repurposed nearly 40 million plastic bottles into best-selling apparel. He started the company in college with his sister and scaled...

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EP120 – B-SIDES: Yousuf Ahmed, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Yousuf Ahmed made his way from the music industry via Goldman Sachs to upcycling leftover oats (a byproduct of making oat milk) into what he describes as plant-based and protein-packed...

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EP119 – Une Femme: Jen Pelka, Co-Founder & CEO

Strategic Clarity + Visual Clarity

5 years ago, Jen Pelka was the founder and CEO of The Riddler, a beloved champagne bar located in San Francisco and NYC, where she offered hundreds of champagnes to...

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EP118 – Aquaria: Brian Sheng, Co-Founder/CEO

Strategic Clarity + Verbal Clarity

Brian Sheng is the CEO and Co-Founder of Aquaria, a tech startup that literally makes water out of thin air. The company supplies premium drinking water for homes, businesses, and...

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EP117 – Cambium: Ben Christensen, CEO/Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Ben Christensen founded Cambium, a company that is building better supply chains, starting with wood, to make it possible to source every material in a regenerative way. This approach creates...

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EP116 – Spring & Mulberry: Kathryn Shah, Co-Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Before starting chocolate brand Spring & Mulberry, Kathryn Shah was a brand strategy consultant who served as the Vice President of Global Marketing at Pantone and the Brand Manager for...

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EP115 – Floura: Jeni Britton, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Many of you know Jeni Britton from episode 28, where we did a deep dive into Jeni's Ice Creams, which she started at age 22 and now sells in 80...

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EP114 – Hello Genius: Till Janczukowicz, Founder

Strategic Clarity + Verbal Clarity

This is the first time I get to say ‘welcome back’ on Hitting The Mark as I had Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as...

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