Please note: GEYRHALTER & CO. has evolved into FINIEN.

Brand clarity for startups
of any size & age

Portrait of Fabian

I am Fabian Geyrhalter, founder and principal of FINIEN. I ran a successful branding and design agency for 12 years. Then I realized that the traditional agency model no longer worked in favor of today’s startups. I closed shop, wrote a bestselling book about the perfect branding process and in 2013 re-launched as FINIEN, my purposefully small consultancy that shapes brands in a swift and focused manner. We work in an approachable way with Founders, CEOs, and CMOs from around the world and I will be your contact and guide throughout the duration of our engagement.

Working with Fabian and team FINIEN on our re-branding journey was like putting on glasses for the first time: Everything became clearer, had more focus and appeared more colorful.

| Peter Dulak, Founder of ArdentCode

How to engage with us

Brand Clarity
on one call

Brand Focus
in two days

Brand/Rebrand
in two months

Brand Clarityon one call

I am truly an accessible brand expert at your fingertips, wherever you are in the world. Simply schedule a swift call (starting at 15 minutes) where I can tackle your single problem, or lead you on the right path to fixing it. Over the past 100+ calls as Clarity’s #1 branding expert, I have tackled brand architecture, naming and brand identity questions of all sorts for entrepreneurs and marketers alike. Let’s solve this quickly so you can keep going. (Starting at $112)

Brand Focusin two days

TEMPORARILY ADJUSTED PROCESS DUE TO COVID-19: Our proprietary Resonaid workshop creates the brand foundation for your brand in two days during two 4-hour remote online sessions led by Fabian Geyrhalter. The resulting document will lead to a well-defined and differentiated positioning that creates focus on how to craft your brand’s message and build its culture in a strategic and verbal way. Let’s unify, define, and solidify your brand. (10k 8k)

  • Define: Positioning Statement, Mission/Vision Statement, Brand DNA, Core Values, Brand Personality Suite, Points of Difference, Brand Philosophy, Brand Identity Associations, Competitor Brand Analysis, Target Audience Personas, Brand Action Plan
  • Takeaway: A PDF summarizing the analysis, strategy, and recommended action

Brand/Rebrandin two months

Our unique process was derived from my experience of running a brand agency and my epiphany that today’s startups require a swift but educated way to get started the right way. It kicks off with the Resonaid brand foundation process, after which we craft your brand’s name, and/or create your overarching identity: From the logo to the visual and verbal playbook, we equip you with the tools you need to successfully launch or re-launch as a true brand from day one. Let’s build your brand the right way. (40k)

  • Brand strategy (10k)
  • Brand name (10k)
  • Verbal/Visual Brand Identity (20k)

I have written two books on branding. The first turned into a best-selling industry staple, the second is critically acclaimed and being translated into several languages. I am a contributing writer for Forbes and Inc (and others) while my opinion is frequently sought by journalists that cover current brand debacles and successes. I love to keynote to large audiences, hold workshops for small groups around the world, and mentor startups at incubators and accelerators, or simply via my #brandtherapythursday social media posts. And to inspire (and get inspired by) successful founders and shockingly transparent investors from around the world, I host a beloved bi-weekly podcast on the intersection of brand clarity and startup success. By supporting the show, entrepreneurs and creatives become a part of my mentorship circles to strengthen their brands while on shoestring budgets.

Book cover of how to launch a brand

Hitting The Mark

Conversations with founders and investors about the intersection of brand clarity and startup success.

This is a fantastic podcast that lives at the intersection of startups, their growth stories, and how they leverage branding to scale. I highly recommend this …for those of us building companies…
-
czingerline

play Listen Here
Book cover of bigger than this

Bigger Than This

A quick read about the deceptively difficult task of turning your venture into an admired brand.

Don’t just read this book...put it to work inside your company and in your career.
-
William C. Taylor, Co-Founder,
FAST COMPANY

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Book cover of how to launch a brand

How To Launch A Brand

Your comprehensive guide to launching a brand: from positioning to naming and brand identity.

Innovators everywhere will want to read this slim on size but hefty on advice [book].
-
PORTLAND BOOK REVIEW

Read More