Blog Archives

Eddie Hartman created LegalZoom 20 years ago with two friends and built it into the best-known legal brand in the United States. LegalZoom has over 4 million customers and more than half of all Americans know the brand.

I have been a customer for a mighty long time and having this chat with Eddie was just incredibly stimulating and rewarding. We talk about how celebrity lawyer Robert Shapiro became the face of the company, we discuss the impact of assurance and how ‘brand’ is the future promise about something you can not guarantee today, how the word ‘zoom’ used to stand for LegalZoom before the pandemic hit, and Eddie shares tons of actionable brand advice for any entrepreneur, CEO and CMO alike.

Interior designer Nicole Gibbons set out to ‘take the pain out of paint’ through her brand Clare where she has pioneered an easier, faster, and more inspiring way to shop for paint.

Fast Company proclaimed “The Warby Parker of paint is here” and Nicole has just been named one of Inc’s 100 Women Building America’s Most Innovative and Ambitious Businesses.

In a fascinating conversation, we dive into sustainability, physical retail experiences versus D2C, Clare’s unique brand language, and of course, the meaning behind the brand’s name, which could have easily been Nicole, but ended up being Clare. And you will get to know the very misleading and dangerous side of the paint industry.

Shivam Punjya is the founder of the luxury handbag label behno which is designed in NYC but made in India. behno operates at the intersection of ethical thinking and luxury design, a space I have always been very interested in.

Further, behno’s mission is to redefine and bring awareness to the character of “Made in India”, and to set a new standard for Indian factory manufacturing that improves the quality of life and safety of women in the garment trade.

Shivam and I talk about how to move from exploiting cheap labor to creating a nurturing environment and community, how the company’s name encompasses the DNA of the brand even after pivots, the innovative way in which behno reacted to Blackout Tuesday last year, and much much more.

Brad Manning is one of the Co-Founders, or Co-Brothers as he puts it, of Two Blind Brothers, a mission-based company whose name is telling at least one important part of this brand’s story.

Two Blind Brothers is a NYC-based clothing line that focuses on luxury casual wear. Both founders are affected with a form of macular degeneration and pledge 100% of their profits to medical research to cure blindness. And their brand campaigns and stories are heartfelt and master examples of whip-smart marketing.

In this wonderfully inspiring conversation, we talk about what happens when mission-based brands pivot once their vision is fulfilled, how brands with a deep purpose have an easier time expanding across different product categories, how their ‘shop blind’ strategy is working miracles, how underproduced brand materials often outperform polished ones and above all, if you want to get a master class in authentic brand storytelling, this is it.

And as you know me, we also go a bit off-topic as I was wondering how a great keynote speaker like Brad works a big speech without being able to rely on a confidence monitor. The lesson: Despite being partially blind he has an advantage over those with perfect vision. And that is a key takeaway for those of you living with an impairment. You can follow Brad’s lead and turn that impairment into your superpower.