Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Featuring the founders of brands you know and brands you are excited to get to know:






EP090 – Parachute: Ariel Kaye, Founder & CEO
Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned...
Learn MoreEP089 – Dutch (and formerly Hims): Joe Spector, Founder & CEO
Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter...
Learn MoreEP088 – Three Wishes: Margaret & Ian Wishingrad, Co-Founders
Margaret and Ian Wishingrad come from the advertising industry and took a plunge into the food business. Three Wishes is their brand of better-for-you cereal that wants to be liked...
Learn MoreEP087 – East Fork: Alex Matisse, Founder
Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists...
Learn MoreEP086 – Terra Kaffe: Sahand Dilmaghani, Founder & CEO
Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.' Inspired by European coffee culture and the Bauhaus design...
Learn MoreEP085 – Eat Just: Josh Tetrick, Co-Founder & CEO
Josh Tetrick is the Co-Founder and CEO of the Eat Just company, a 1.2 billion dollar food startup founded 10 years ago, which is, according to Forbes, "providing justice for...
Learn MoreEP084 – BackMarket: Vianney Vaute, Co-Founder & CCO
Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence. 6 months ago the startup was evaluated at 5.7 billion and driven...
Learn MoreEP083 – Schiit Audio: Jason Stoddard, Founder
Jason Stoddard founded an improbable made-in-the-US product company in the HI-FI space that is putting out high-quality, inexpensive units while innovating on many fronts. Fueled by the name Schiit his...
Learn MoreEP082 – Foundersuite: Nathan Beckord, Founder & CEO
Nathan Beckord founded Foundersuite, a brand that pretty much every founder heard of, used, or referenced. Nathan and I discuss if infusing brand into early-stage startup pitch decks is...
Learn MoreEP081 – LOOP Mission: Julie Poitras-Saulnier & David Côté, Co-Founders
David Coté and Julie Poitras-Saulnier run LOOP Mission which collaborates with major food industry actors to save perfectly good, but rejected products discarded before reaching grocery stores and transform them...
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