Hitting The Mark

Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Fabian

Featuring the founders of brands you know and brands you are excited to get to know:

EP080 – Thrive Market: Nick Green, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Nick Green is the Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all. Since launching in 2014, Thrive Market has...

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EP079 – Shit That I Knit: Christina (Fagan) Pardy, Founder & CEO

Strategic Clarity + Verbal Clarity

Christina (Fagan) Pardy founded Shit That I Knit, a brand of sustainable high-quality knit-wear that one would say besides its name – although the contrary is true – has become...

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EP078 – Good Good: Gardar Stefansson, CEO & Co-Founder

Strategic Clarity + Verbal Clarity

Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products.   To me, startups like Good Good are...

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EP077 – Bookshop.org: Andy Hunter, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Andy Hunter founded Bookshop.org with a mission to disrupt Amazon’s book sales and put them back into the hands of bookstores.   He sees his brand to be the MC...

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EP076 – Satisfy Running: Brice Partouche, Founder, CEO & Creative Director

Strategic Clarity + Verbal Clarity

Brice Partouche founded Satisfy, a performance fashion brand for runners to unlock the high.   He wouldn’t say it, but I can: Satisfy is quickly developing into a cult brand...

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EP075 – Thrillist: Adam Rich, Co-Founder

Strategic Clarity + Verbal Clarity

Adam Rich co-founded Thrillist by sending out an e-mail newsletter to 600 people about things to do in NYC. Well, as they say, the rest is history.   I talk...

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EP074 – Houseplant: Evan Goldberg & Michael Mohr, Co-Founders

Strategic Clarity + Verbal Clarity

Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products.   By unifying the words...

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EP073 – Intelligentsia: Doug Zell, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Doug Zell is the Founder of Intelligentsia Coffee, a brand that established itself as a leader in what came to be known as third-wave coffee.   Intelligentsia embodies a quest...

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EP072 – Savor Beauty: Angela Jia Kim, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Angela Jia Kim founded  Savor Beauty with a strong brand ethos inspired by a career as a concert pianist.   What caught my eye about Angela's brand was how she checks...

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EP071 – Breeze Airways (JetBlue, and others): David Neeleman, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue.   During the pandemic, he launched his latest airline brand,...

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