Hitting The Mark

Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Fabian

Featuring the founders of brands you know and brands you are excited to get to know:

EP078 – Good Good: Gardar Stefansson, CEO & Co-Founder

Strategic Clarity + Verbal Clarity

Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products.   To me, startups like Good Good are...

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EP077 – Bookshop.org: Andy Hunter, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Andy Hunter founded Bookshop.org with a mission to disrupt Amazon’s book sales and put them back into the hands of bookstores.   He sees his brand to be the MC...

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EP076 – Satisfy Running: Brice Partouche, Founder, CEO & Creative Director

Strategic Clarity + Verbal Clarity

Brice Partouche founded Satisfy, a performance fashion brand for runners to unlock the high.   He wouldn’t say it, but I can: Satisfy is quickly developing into a cult brand...

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EP075 – Thrillist: Adam Rich, Co-Founder

Strategic Clarity + Verbal Clarity

Adam Rich co-founded Thrillist by sending out an e-mail newsletter to 600 people about things to do in NYC. Well, as they say, the rest is history.   I talk...

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EP074 – Houseplant: Evan Goldberg & Michael Mohr, Co-Founders

Strategic Clarity + Verbal Clarity

Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products.   By unifying the words...

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EP073 – Intelligentsia: Doug Zell, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Doug Zell is the Founder of Intelligentsia Coffee, a brand that established itself as a leader in what came to be known as third-wave coffee.   Intelligentsia embodies a quest...

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EP072 – Savor Beauty: Angela Jia Kim, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Angela Jia Kim founded  Savor Beauty with a strong brand ethos inspired by a career as a concert pianist.   What caught my eye about Angela's brand was how she checks...

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EP071 – Breeze Airways (JetBlue, and others): David Neeleman, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue.   During the pandemic, he launched his latest airline brand,...

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EP070 – Drink Monday: Chris Boyd, Co-Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Chris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey.   The brand is only a year old and its...

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EP069 – Crossnet: Chris Meade, Co-Founder

Strategic Clarity + Verbal Clarity

Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball.  Today you can catch Crossnet on...

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