Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Featuring the founders of brands you know and brands you are excited to get to know:






EP078 – Good Good: Gardar Stefansson, CEO & Co-Founder
Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products. To me, startups like Good Good are...
Learn MoreEP077 – Bookshop.org: Andy Hunter, Founder & CEO
Andy Hunter founded Bookshop.org with a mission to disrupt Amazon’s book sales and put them back into the hands of bookstores. He sees his brand to be the MC...
Learn MoreEP076 – Satisfy Running: Brice Partouche, Founder, CEO & Creative Director
Brice Partouche founded Satisfy, a performance fashion brand for runners to unlock the high. He wouldn’t say it, but I can: Satisfy is quickly developing into a cult brand...
Learn MoreEP075 – Thrillist: Adam Rich, Co-Founder
Adam Rich co-founded Thrillist by sending out an e-mail newsletter to 600 people about things to do in NYC. Well, as they say, the rest is history. I talk...
Learn MoreEP074 – Houseplant: Evan Goldberg & Michael Mohr, Co-Founders
Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products. By unifying the words...
Learn MoreEP073 – Intelligentsia: Doug Zell, Founder
Doug Zell is the Founder of Intelligentsia Coffee, a brand that established itself as a leader in what came to be known as third-wave coffee. Intelligentsia embodies a quest...
Learn MoreEP072 – Savor Beauty: Angela Jia Kim, Founder
Angela Jia Kim founded Savor Beauty with a strong brand ethos inspired by a career as a concert pianist. What caught my eye about Angela's brand was how she checks...
Learn MoreEP071 – Breeze Airways (JetBlue, and others): David Neeleman, Founder & CEO
David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue. During the pandemic, he launched his latest airline brand,...
Learn MoreEP070 – Drink Monday: Chris Boyd, Co-Founder & CEO
Chris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey. The brand is only a year old and its...
Learn MoreEP069 – Crossnet: Chris Meade, Co-Founder
Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball. Today you can catch Crossnet on...
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