Hitting The Mark

Fabian
Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success.

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EP091 – Better & Better: Vladimir Vukicevic, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Vladimir Vukicevic founded Meural and Rockethub, both companies that have been successfully acquired. Now with his third startup, he joined 2,000+ toothpaste brands in the marketplace.   To an outsider,...

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EP090 – Parachute: Ariel Kaye, Founder & CEO

Strategic Clarity + Verbal Clarity

Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned...

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EP089 – Dutch (and formerly Hims): Joe Spector, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter...

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EP088 – Three Wishes: Margaret & Ian Wishingrad, Co-Founders

Strategic Clarity + Verbal Clarity + Visual Clarity

Margaret and Ian Wishingrad come from the advertising industry and took a plunge into the food business. Three Wishes is their brand of better-for-you cereal that wants to be liked...

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EP087 – East Fork: Alex Matisse, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists...

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EP086 – Terra Kaffe: Sahand Dilmaghani, Founder & CEO

Strategic Clarity

Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.'   Inspired by European coffee culture and the Bauhaus design...

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EP085 – Eat Just: Josh Tetrick, Co-Founder & CEO

Strategic Clarity + Verbal Clarity

Josh Tetrick is the Co-Founder and CEO of the Eat Just company, a 1.2 billion dollar food startup founded 10 years ago, which is, according to Forbes, "providing justice for...

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EP084 – BackMarket: Vianney Vaute, Co-Founder & CCO

Strategic Clarity + Verbal Clarity

Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence.   6 months ago the startup was evaluated at 5.7 billion and driven...

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EP083 – Schiit Audio: Jason Stoddard, Founder

Strategic Clarity + Verbal Clarity

Jason Stoddard founded an improbable made-in-the-US product company in the HI-FI space that is putting out high-quality, inexpensive units while innovating on many fronts. Fueled by the name Schiit his...

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EP082 – Foundersuite: Nathan Beckord, Founder & CEO

Strategic Clarity

Nathan Beckord founded Foundersuite, a brand that pretty much every founder heard of, used, or referenced.   Nathan and I discuss if infusing brand into early-stage startup pitch decks is...

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