Tag Archives: Additional Work


Onramp Corp

This innovative new BioTech venture approached FINIEN with a desire to create a brand strategy and overarching brand identity that represented its collaborative and layered approach to developing comprehensive and integrated data insight solutions for its clients. The Onramp identity was crafted to appeal to both BioTech & IT executives as well as the leadership in forward-thinking businesses by communicating trustworthiness, innovation, and collaboration.

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Park Tahoe Inn

FINIEN created the brand for a remodeled hotel in beautiful Lake Tahoe. Within the simple, yet highly adaptable mark, we focused on the elements of the lake as well as the mountains: the key attractions that draw visitors to this area every year. The brand image was carried through all Brand Atmosphere Touch Points.

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Park Tahoe Inn

UI/UX for Lake Tahoe boutique hotel Park Tahoe Inn.

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Park Tahoe Inn

FINIEN created the brand for a remodeled hotel in beautiful Lake Tahoe. Within the simple, yet highly adaptable mark, we focused on the elements of the lake as well as the mountains: the key attractions that draw visitors to this area every year. The brand image was carried through all Brand Atmosphere Touch Points.

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YelloUmbrello

Naming & Identity Design for Pet Grooming Chain YelloUmbrello.

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Brandman University

Brandman University, established by Chapman University in 1958, is an innovative, student-focused, non-profit university, ranked “Best” by the U.S. News and World Report. However, the university’s existing website failed to communicate this message. The team at FINIEN joined forces with the development firm at Urban Insight to strategize, design, and develop a new responsive website that would provide current students with an improved information finding experience as well as attract prospective students.

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Evolution

Brand Atmosphere for Fresh Juice Maker Evolution. The highlight in FINIEN’s relationship with this popular juice company was this packaging effort in 2010 which boosted an upward trend in sales and ultimately led to the acquisition by Starbucks.

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Goodwill

Brand Atmosphere for 20 Goodwill retail stores: The resulting theme “Find/Give” speaks directly to finding joy as a shopper, while giving recognition and purpose to support Goodwill employees who suffer from disabilities and other disadvantages. New merchandise racks, signage, and floor graphics tie into the theme which doubles as smart way-finding.

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Match Creative Talent

Creative talent agency Match chose FINIEN to spearhead an all-encompassing re-branding effort of the firm’s dated identity system.

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Match Creative Talent

Creative talent agency Match chose FINIEN to spearhead an all-encompassing re-branding effort of the firm’s dated identity system. The scope of the effort ranged from a strategic look book to branding materials like collateral, signage, brochures to an exclusive promotional box for new clients.

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