Brand clarity for startups
of any size & age

Portrait of Fabian

I am Fabian Geyrhalter, founder and principal of FINIEN. I ran a successful branding and design agency for 12 years. Then I realized that the traditional agency model no longer worked in favor of today’s startups. I closed shop, wrote a bestselling book about the perfect branding process and in 2013 re-launched as FINIEN, my purposefully small consultancy that shapes brands in a swift and focused manner. We work in an approachable way with Founders, CEOs, and CMOs from around the world and I will be your contact and guide throughout the duration of our engagement.

Working with Fabian and team FINIEN on our re-branding journey was like putting on glasses for the first time: Everything became clearer, had more focus and appeared more colorful.

| Peter Dulak, Founder of ArdentCode

How to engage with us

Brand Clarity
on one call

Brand Focus
in two days

in two months

Brand Clarityon one call

I am truly an accessible brand expert at your fingertips, wherever you are in the world. Simply schedule a swift call (starting at 15 minutes) where I can tackle your single problem, or lead you on the right path to fixing it. Over the past 100+ calls as Clarity’s #1 branding expert, I have tackled brand architecture, naming and brand identity questions of all sorts for entrepreneurs and marketers alike. Let’s solve this quickly so you can keep going. (Starting at $112)

Brand Focusin one day

Our proprietary Resonaid workshop creates the brand foundation for your brand in one 8-hour session led by Fabian Geyrhalter. The resulting document will lead to a well-defined and differentiated positioning that creates focus on how to craft your brand’s message and build its culture in a strategic and verbal way. Let’s unify, define, and solidify your brand. (10k)

  • Define: Positioning Statement, Mission/Vision Statement, Brand DNA, Core Values, Brand Personality Suite, Points of Difference, Brand Philosophy, Brand Identity Associations, Competitor Brand Analysis, Target Audience Personas, Brand Action Plan
  • Takeaway: A PDF summarizing the analysis, strategy, and recommended action

Brand/Rebrandin two months

Our unique process was derived from my experience of running a brand agency and my epiphany that today’s startups require a swift but educated way to get started the right way. It kicks off with the Resonaid brand foundation process, after which we craft your brand’s name, and/or create your overarching identity: From the logo to the visual and verbal playbook, we equip you with the tools you need to successfully launch or re-launch as a true brand from day one. Let’s build your brand the right way. (40k)

  • Brand strategy (10k)
  • Brand name (10k)
  • Verbal/Visual Brand Identity (20k)

I have written three books on branding. The first, How To Launch A Brand, turned into a best-selling industry staple, the second, Bigger Than This, is critically acclaimed and being translated into several languages, and my latest, The Brand Therapy Book is quickly becoming a go-to resource for marketers and founders around the world. I am a contributing writer for Forbes and Inc (and others) while my opinion is frequently sought by journalists that cover current brand debacles and successes. I love to keynote to large audiences, hold workshops for small groups around the world, and mentor startups at incubators and accelerators, or simply via my #brandtherapythursday social media posts. And to inspire (and get inspired by) successful founders and shockingly transparent investors from around the world, I host a beloved bi-weekly podcast on the intersection of brand clarity and startup success. By supporting the show, entrepreneurs and creatives become a part of my mentorship circles to strengthen their brands while on shoestring budgets.

Book cover of how to launch a brand

Hitting The Mark

Conversations with founders and investors about the intersection of brand clarity and startup success.

This is a fantastic podcast that lives at the intersection of startups, their growth stories, and how they leverage branding to scale. I highly recommend this …for those of us building companies…

play Listen Here
Book cover of the brand therapy book


Key branding lessons to save time and money while winning hearts and minds.

Smart, snackable, branding bites.
Chris Do, Founder and CEO,

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Book cover of bigger than this

Bigger Than This

A quick read about the deceptively difficult task of turning your venture into an admired brand.

Don’t just read this book...put it to work inside your company and in your career.
William C. Taylor, Co-Founder,

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