Blog Archives
EP075 – Thrillist: Adam Rich, Co-Founder
Adam Rich co-founded Thrillist by sending out an e-mail newsletter to 600 people about things to do in NYC. Well, as they say, the rest is history.
I talk with Adam about how a newsletter turned into a trusted brand and a global multi-platform media monster hitting the eyeballs of more than 300 million people a month, how understanding and sticking to your brand’s DNA is key to brand growth, how emotion and data demand to co-exist, and why thinking about your brand’s legacy must inform your brand’s every action.
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Disrupting Brand Agencies
I talk about why and how I disrupted my own agency in order to find greater purpose and fulfillment and the three traits it takes to be a disrupter.
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Why it’s good to be nervous
I am still nervous ahead of almost every brand strategy workshop. And that plays a crucial role in its success.
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How much do I prep before my brand strategy sessions?
Not much. Laziness? No, strategy.
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EP074 – Houseplant: Evan Goldberg & Michael Mohr, Co-Founders
Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products.
By unifying the words “house” and “plant,” the brand has created an entirely new cannabis experience through curated, one-of-a-kind expert insights from Rogen and Goldberg that marry perfectly with well-designed, premium Housegoods.
In this episode with Evan and Michael, we dive into the similarities of crafting a movie versus a brand, why pricing is key to positioning, how to create a welcoming brand in a misunderstood and jaded business segment, and how you can perfectly plan something yet it can still misfire. And that is in a way the challenge, but also the beauty of entrepreneurship and brand building, and I can guarantee you that you will not only gain a lot of insights into brand strategy but you will also greatly enjoy the company of these fine gentlemen on today’s show.
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Why Facebook Groups are best for Customer Insight
I said it before, and I’ll say it again: Facebook Groups are amazing for customer insights (and not only for the lazy ones like myself).
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EP073 – Intelligentsia: Doug Zell, Founder
Doug Zell is the Founder of Intelligentsia Coffee, a brand that established itself as a leader in what came to be known as third-wave coffee.
Intelligentsia embodies a quest for superior quality and sophisticated design, but it is furthermore about the overall impeccable brand experience that those of us who have visited one of the 15 US locations have come to expect.
Doug is a masterful brand builder and his insights from not only successfully building, but carefully expanding the Intelligentsia brand over the past 26 years is, just like the brand itself, rather illuminating.
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EP072 – Savor Beauty: Angela Jia Kim, Founder
Angela Jia Kim founded Savor Beauty with a strong brand ethos inspired by a career as a concert pianist.
What caught my eye about Angela’s brand was how she checks off all the boxes a brand in her space should, and she does it seemingly with ease: farm-fresh small-batch organic products, cutting-edge technology, 100% non-toxic clean formulas, made locally, supporting various deserving communities, cruelty-free testing, minority-owned, et cetera, et cetera.
And Angela understands that her brand ethos is the guiding light that makes all the difference in the why, the what, and the how of her brand. A wonderful episode, also because she shares with us how the person who sued her over her brand name gave her transformational business advice.
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From Brand Strategist to Brand Strategist
I talked with Eliza Blank who founded The Sill and revolutionized the household plant market with a keen eye on brand essence.
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On Mark Savant’s Show
We cover how to build a brand, why you need a brand, how to grow your business, if you can create a brand, and the future of brand building.
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The Post Host
Fabian Geyrhalter is the Principal of FINIEN, creating clarity for brand transformations.
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