Blog Archives

Entrepreneur and unapologetic power dresser Sali Christeson is the founder and CEO of Argent, the venture-backed brand helping women suit up to level the office playing field. Sali launched the specialized D2C fashion brand in 2006 and she is already redefining the workwear category while dressing powerful women from Hillary Clinton and Kamala Harris to Amy Poehler and Awkwafina.

Sali is incredibly charismatic and you will be in for a treat as we talk about brands reacting to the COVID-19 crisis, her journey from 10-years at CISCO to becoming a fashion entrepreneur, how she created this extremely aspirational positioning for her brand, why she launched at a conference and plenty of great branding advice sprinkled throughout.

My guest today is Sky Zone’s President, Jeff Platt, who has grown the beloved indoor trampoline experience founded by his father into more than 200 franchises across the world.

I recorded my session with Jeff on March 2nd when life was still relatively normal. Fast forward to today, March 20th, where I record this introduction from a makeshift home studio and all of Sky Zone’s locations are closed due to the coronavirus. Just another example of how every entrepreneur today is faced with an unprecedented challenge.

It is bittersweet to listen to Jeff, but I urge you to soak up his wisdom, to apply it to your own brand, to follow Sky Zone on social media and to add it to your list of to-do’s to visit one of his indoor trampoline experiences when we are allowed to do so.

Kate Torgersen is in the niche business of facilitating the overnight shipping of breast milk for business traveling mums, or “Mom Badassery” as she calls it. Kate’s story of mom-led innovation and entrepreneurship has been covered in outlets such as the Today Show, TIME, Forbes, People, NPR, and Fortune.

Her brand Milk Stork is direct, bold and loved by moms, businesses and the press alike and has been named one of the Most Innovative Companies of 2019 by Fast Company. Today, you will find out why.

To kick off 2020 I have an entrepreneur on Hitting The Mark who knows a thing or two about how to build a brand. From co-founding fantasy sports unicorn startup Fanduel to being left with nothing after their company’s $465M acquisition. Today we will dive into Lesley Eccles’ brand experiences while chatting about her new startup Relish. It is a fascinating story with – as you may imagine – plenty of branding insights along the way. This conversation with Lesley was both an honor and a delight, as you will be able to tell since it feels much more like a chat rather than an interview. We talk about how to build culture and instill values; about the emotional journey of running a startup; not to blindly trust data as you craft your brand; why every CEO should dedicate time to customer service calls; how to make it through the highest highs and lowest lows of entrepreneurship; how authenticity and sales should be the backbone of every successful startup, …and much more!