Hitting The Mark

Fabian
Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success.

FEATURING

EP077 – Bookshop.org: Andy Hunter, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Andy Hunter founded Bookshop.org with a mission to disrupt Amazon’s book sales and put them back into the hands of bookstores.   He sees his brand to be the MC...

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EP076 – Satisfy Running: Brice Partouche, Founder, CEO & Creative Director

Strategic Clarity + Verbal Clarity

Brice Partouche founded Satisfy, a performance fashion brand for runners to unlock the high.   He wouldn’t say it, but I can: Satisfy is quickly developing into a cult brand...

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EP075 – Thrillist: Adam Rich, Co-Founder

Strategic Clarity + Verbal Clarity

Adam Rich co-founded Thrillist by sending out an e-mail newsletter to 600 people about things to do in NYC. Well, as they say, the rest is history.   I talk...

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EP074 – Houseplant: Evan Goldberg & Michael Mohr, Co-Founders

Strategic Clarity + Verbal Clarity

Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products.   By unifying the words...

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EP073 – Intelligentsia: Doug Zell, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Doug Zell is the Founder of Intelligentsia Coffee, a brand that established itself as a leader in what came to be known as third-wave coffee.   Intelligentsia embodies a quest...

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EP072 – Savor Beauty: Angela Jia Kim, Founder

Strategic Clarity + Verbal Clarity + Visual Clarity

Angela Jia Kim founded  Savor Beauty with a strong brand ethos inspired by a career as a concert pianist.   What caught my eye about Angela's brand was how she checks...

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EP071 – Breeze Airways (JetBlue, and others): David Neeleman, Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue.   During the pandemic, he launched his latest airline brand,...

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EP070 – Drink Monday: Chris Boyd, Co-Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Chris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey.   The brand is only a year old and its...

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EP069 – Crossnet: Chris Meade, Co-Founder

Strategic Clarity + Verbal Clarity

Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball.  Today you can catch Crossnet on...

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EP068 – von Holzhausen: Vicki von Holzhausen, Founder

Strategic Clarity + Verbal Clarity

Vicki von Holzhausen utilizes her background as a designer for Audi and Mercedes to innovate on materials that are truly sustainable through her eponymous vegan leather bags and accessory brand....

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